How to Pick the Best Multi-level Network Marketing Website and App? (Key Things To Know)

Bitrix Infotech Pvt Ltd
Bitrix Infotech Pvt Ltd
9 min readJul 15, 2024
How to pick the best multi-level network marketing website and app.
How to pick the best multi-level network marketing website and app.

Every business needs better marketing to promote their products and services. Nowadays, they prefer multi-level Marketing also known as Network Marketing. So, as you’re looking to establish your MLM online brand, you need a professional website and mobile app.

As you know there are many pre-made applications available for Network Marketing. But, if you want a custom app and website for MLM then what kind of things do you have to know?

All of the aspects are mentioned in this blog.

Let’s start from the basics.

What is Multi-level Marketing or Network Marketing?

Multi-level marketing is referred to as Network Marketing. It’s a complete strategy to sell products and services with the help of an independent distributor network. This kind of marketing is sometimes known as a web of networks where each person is connected in a sequence.

Most of the MLMs rely on the non-salaried workforce of distributors (marketers) to generate sales from customers. Distributors have two choices to earn commissions: 1. from their own sales, and 2. with the help of a downline. A downline is one kind of phrase that represents a new distributor recruited to the network.

In every Network Marketing organization, creating a downline is a core component because the earnings of distributors are significantly impacted by the sales volume of their recruiters.

Not that MLM is a very controversial business model and people reported and have a concern about its transparency. Some of them deal with legitimate products and services within legal compliance, while apart from them, other Network Marketing entities are criticized for their pyramid schemes. Pyramid schemes are only focused on recruiting people as much as possible without considering the product and service expertise in marketing.

Features of Multi-level Marketing Web Applications

To make your MLM business successful and ambitious, web applications are just like work as a remedy. Here are the key features you have to prefer in your Network Marketing applications.

Secure Account Accessibility

As you know user data privacy is paramount in every business. Thus, prefers the web applications that allow every distributor to easily access their account and manage it with efficiency. Ensuring their data is secure and in safe hands, they worry less and keep the focus on better marketing efforts.

Multi-Language Support

For making your MLM website and mobile app famous, multi-language support is required to attract a global network of distributors. With multi-language support on the website, it’s not just a helpful but appreciative approach to getting in touch with new markets and regions.

For example, your Network Marketing app only works in English and German language and except for these two, there are no other options for selection. Now, a French MLM expert wishes to access the app and he prefers only the French language. But your app does not have that option. So, as a result, you have to lose those distributors who like to use your MLM app in their native language.

Read More: Multi-language Support Website’s Importance and Benefits

Distributor Dashboard

In MLM organizations, thousands of distributors are interconnected with the network. So, in the website dashboard visibility is very important to have. Here, each distributor can get reports about how much the sales are generated within a selected date range, the number of downline members, commission earnings, and other kinds of data.

In short, the MLM web apps are complete with a “Distributor Dashboard.” From there, distributors can track the performance and make a perfect decision on further marketing campaigns. So, it’s a very ideal situation for any of the distributors.

Product Management

The perfect Network Marketing website contains a “Product Management” feature. Here, an authorized person has permission to upload the products to the website and app.

Also, they can add images, product descriptions, and video tutorials. It can help distributors to directly sell the products to consumers.

Shopping Cart

In MLM websites and apps, the shopping cart acts like a virtual version of the basket customers use in a physical store. It’s important for the eCommerce experience allowing customers to select their favorite products. It lets them browse the entire product categories before processing the checkout.

One of the best aspects of a shopping cart is managing the quantities. Customers can easily adjust the product quantities ensuring they get the right amount of products. Before online checkout, customers can easily see the price of selected products so they can understand how much they have to pay. After confirming the product quantity and items, customers can make the payment through secure gateways.

Read More: Why Chatbots are Important in Ecommerce Business

Order Tracking

In every MLM website, the order tracking feature works as the key to achieving success. It helps to provide transparency and create trust with customers. Through order tracking, customers can see the exact location and status of their order, freeing the worry of wondering where their package is.

Knowing the estimated delivery date (ETD) allows customers to plan accordingly and feel confident about receiving their purchase within a specific timeframe. In case of delays, tracking allows customers to be informed beforehand, setting expectations and reducing frustration.

With easy access to tracking information, customers are less likely to contact customer service for status updates. Also, order tracking helps businesses to identify any loopholes with deliveries like delays or lost packages.

Payment Gateways

In Network Marketing business websites and apps, the payment gateways are very important to ensure the user’s financial data is encrypted. From that distributors can make the payment for compensation subscriptions and customers pay the price for their shopping cart added products. It helps attract a global audience to your MLM website and app.

Payment Gateways Integration with web applications creates a sense of professionalism. The payor can understand that his financial data like Debit/Credit card, and banking transaction information is kept private. So, they can make a purchase again and pay the price online through various methods. Thus, in this tech-driven world, there’s no need to make a payment in physical currency.

How Theme Bitrix Can Help You to Develop an MLM Business Website and App?

Theme Bitrix is one of the most recognized software development company. To develop an MLM business website app, Theme Bitrix brings the complete solution to the table from conceptualization to the final deployment. As a result, you can get a modern and professional website and mobile app for your Network Marketing business.

Here we describe our approach to multi-level Marketing web application development.

Concept Thinking

First and foremost, we understand your actual needs and analyze your end user’s requirements. It helps us to define which aspects to be considered and which one has to be ignored.

Meanwhile, we also use our power thinking method to finalize the concept of the online multi-level Marketing platform. Note that at every stage of the web development, we implement your suggestions throughout each process.

Designing Stage

At Designing, Theme Bitrix implies the UI and UX designing principles for an MLM platform development. The multi-level marketing web UI design comes with pre-designed elements like icons, graphics, and layouts. It’s customizable and scalable to choose and that’s the reason why developers are taking the help of this best solution without starting the development from scratch.

For the best Network Marketing app development, considering the modern UI design is interconnected with the download and usage rate. A network marketing app UI design contains a layout and hierarchy that guides users through the interface effectively.

Also, it has different elements described as follows.

  1. Typography and color scheme
  2. Imagery and icons
  3. Buttons and forms
  4. Navigation systems
  5. Brand consistency

With all of these aspects, we design a web application that is ready to develop.

Development

After finalizing the UI design for the MLM website and mobile app, we start to develop the platform using cutting-edge technologies and frameworks. At this stage of web development, we strictly comply with the webmaster guidelines that allow us to create a user-friendly and SEO-optimized website.

For example, Front-end technologies like HTML, CSS, and JavaScript are essential for creating the user interface (UI) that distributors and potential customers will interact with ease. Also, JavaScript Frameworks like React or Angular can streamline the development process and create dynamic and responsive UIs.

Moving towards Backend development, we rely on useful technologies and frameworks like PHP, Laravel, Node.Js, and Python. In addition, an MLM website requires powerful databases like MySQL or PostgreSQL Store, to manage business data.

On the other side, for Network Marketing Android and iOS app development we use a Flutter platform. Also, we shall go with the Swift programming language for iOS device optimization. The platform selection may differ. In addition, we also provide other options in MLM platform development containing.

  1. API integration
  2. Cloud computing
  3. Genealogy management
  4. Compensation plan engine
  5. Ecommerce functionality
  6. Content Management System (CMS)
  7. Security features

* Note that these mentioned aspects can be changed and it totally depends on your choice.

Read More: 11 Best Daily Using Web Applications Examples List

Testing and Quality Assurance

After the MLM web development using modern frameworks and technologies, right then it’s time to test the design, functions, and efficiency. Professional testing validates the core functionalities like genealogy management, compensation plan calculations, eCommerce transactions, and content management work flawlessly.

Rigorous testing safeguards the accuracy and security of data including personal information, sales figures, and downline structures. Through user testing, it ensures the website and app are user-friendly and intuitive for distributors with varying levels of technical expertise. A clunky or confusing interface can discourage participation and slow sales efforts.

In addition, our testing process covers the described aspects.

  1. Cross-platform compatibility
  2. Web app performance and stability
  3. Security measurement
  4. Scalability
  5. Detect any vulnerabilities

Read More: Key Things to Know Before Launching Your Website on Web

Deployment

Getting a green signal through the testing, we’re ready to deploy your multi-level Marketing web application. We choose the appropriate environment for Local Development, Staging, and Production. As we inspect there are no issues or errors in the application, we move forward by following the described steps.

Deployment Steps:

1. Code Packaging: We prepare the application code along with the necessary libraries and dependencies wrapped in the deployable format. This format varies depending on the desired technology stack (e.g., a WAR file for Java applications).

2. Server Configuration: To know how effectively the web application runs on the production server, we start the configuration process. This may involve setting up databases, configuring security measures, and optimizing server settings for performance.

3. Code Deployment: The packaged application code is transferred to the production server after inspecting and removing the errors. This can be done manually or through automated deployment tools.

4. Database Migration (if applicable): If the application relies on a database, any necessary data needs to be migrated from the development/staging environment to the production database. This process we do carefully to ensure data integrity.

5. Configuration Updates: Any environment-specific configurations are updated on the production server, so if any loopholes exist they can be identified. These might include API keys, database connection strings, or URLs for external services.

6. Verification and Testing: After deployment, we perform final tests on the production environment to confirm everything is functioning as expected. This may involve user acceptance testing (UAT) with distributors to gather feedback.

Additional Considerations:

1. Security: We know how protecting user data is important for a business especially multi-level Marketing where user numbers are increasing rapidly. We Implement robust security measures on the production server to protect user data and financial transactions.

2. Monitoring and Logging: To track application performance and identify any potential issues promptly we set up monitoring tools. We work on logging to troubleshoot problems effectively.

3. Scalability: As we understand as your MLM platform grows in the future we choose a deployment strategy that allows for easy scaling of resources as the user base expands.

4. Rollout Strategy: After the completion of every step of development, we decide on a deployment rollout plan. This could involve a phased rollout to a limited group of users first, followed by a wider release.

By following these steps and considering the additional factors, we ensure a smooth and successful deployment of your MLM web application. Remember, ongoing maintenance and updates are crucial to keep the application secure, optimized, and functioning effectively for your MLM business.

Conclusion

Launching a multi-level Marketing Business is worthless without a website and app. With the professional and user-friendly web application, you can create a bridge between the workforce (distributors) and clients. Having modern features in your MLM web application you’re ready to go and get success in the right direction.

Theme Bitrix can help you create a futuristic and helpful website and mobile app with a complete solution. For further information and inquiries, please let us know through contacting us. We will get back to you with a deal and roadmap for how the platform develops.

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Bitrix Infotech Pvt Ltd
Bitrix Infotech Pvt Ltd

Bitrix Infotech Pvt Ltd is a leading web and mobile applications development company and a team of passionate developers.