Top 5 Best Online Marketing Strategies For Small Business
Digital Marketing has emerged as the core solution for small businesses in today’s competitive market. After adopting Internet marketing solutions, organizations find the expected growth and achieve their goals.
But as the internet is flooded with too much low-quality content and products, it’s tough to establish your brand name there. As you’re just a beauty e-commerce startup, you wish the customers found you relevant online.
You have a question about how customers can reach your business to shop a skin care products.
The answer is Digital Marketing. Through this marketing technique, your local brand can be a globally famous business, even with a small team.
However, for that, you have to know about the digital marketing strategies. There are 5 best types of strategies exist that you should have to choose and their impact on business.
In this article, we will talk about these strategies and how they can be helpful for your startup. So, are you ready to understand what are the possible ways to make you a well-known brand from scratch?
It’s good to know some basics before diving into the online marketing strategies list for your small business.
What is Digital Marketing?
Digital Marketing is referred to as online marketing and internet marketing. In this marketing approach, the businesses are promoting their brand values, products, and services on the web and possible channels like social media and online marketplaces.
SEO is the most important method for that. If it works parallelly with content marketing and social media marketing, you can attract customers who are ready to take the desired actions (purchase, sign-up, or inquire).
Internet marketing is totally different from traditional marketing where brands have to invest in hoarding advertisements and sharing pamphlets in certain areas. Most importantly, in traditional marketing “measurability” issues arise. There’s no proper method to know how many new customers are making purchases or existing users are visiting the business.
Through online marketing strategies, businesses can increase online visibility, drive traffic, generate leads, and ultimately boost sales. Effective marketing methods align with target audience preferences, measure performance, and adapt to evolving digital trends.
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Digital Marketing Strategies List
If you have only business knowledge and are not familiar with online marketing and its concept, don’t worry. Through these mentioned strategies you can still prepare the roadmap for your small business success.
Here’s the list of digital marketing strategies.
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Paid advertising
Now let’s understand these methods so you can get a better idea of it.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving a website’s visibility and organic search rankings on search engine results pages (SERPs).
Before you invest your time in SEO, it’s best for you to know its 5 types.
- On-page SEO: Usually contains relevant keywords usage in the title, meta title and descriptions, headings, subheadings, and body.
- Off-page SEO: Generating a backlink through guest post blogging and sharing content on social media.
- Technical SEO: Optimizing the load time on mobile and desktops to get a better ranking in SERPs. Make a mobile-responsive website.
- Local SEO: Targeted approach for a certain area including keyword research, content optimization, and deliverability.
- International SEO: Creating an international operable website and creating content through global keyword selection and integrating multilingual support.
For your e-commerce startup, SEO is paramount for reaching potential customers actively seeking products or services.
You’re selling unisex skincare products through the website and mobile. As you’re a newbie in your business, it’s good to optimize your e-commerce website content structure for better reach. You can do keyword research and find the best keywords that trigger customer’s solutions. So, implement those keywords throughout the website including but not limited to the homepage’s content, product descriptions, blogs, video tutorials, and infographics.
Here’s the drawback: Don’t use the single keyword multiple times, it looks annoying and robotic instead of creative work. Take the help of LSI (Latent Semantic Intent) keywords as an alternative to seed keywords. Focus on creating valuable content that resonates with the target audience.
This can improve your e-commerce website’s visibility that lead to increased organic traffic, encourage interactions, and convert loyal customers to brand advocates.
How SEO Works Better for Your Small Business?
A strong SEO foundation supports other digital marketing initiatives. Social media campaigns, email marketing, and paid advertising become more effective when combined with a well-optimized website. For it, considering the webmaster guidelines is very important that deliver complete guidance on how to optimize your online website for better rankings in search results.
To measure how your search engine optimization efforts are going according to KPIs (Key Performing Indicators), a professional SEO audit is required. In this audit, you can identify any loopholes that affect the rankings, prepare for the solution, and refine the strategy. That’s why it’s important in internet marketing.
In essence, SEO is the key element of a successful digital marketing strategy for any online business startup aiming to be successful in the competitive online marketplace.
Read more: What are SEO Services and What Does SEO Generally Include
2. Content Marketing
Establishing your reputation will never be easy if your business is new in the competition. It’s just like climbing the 90-degree angle of the mountain without any rope support.
But, imagine if you have a solution to handle this perfectly. Within a few seconds, you find yourself with a new life, right?
Introducing the second most prioritized digital marketing strategy, “Content Marketing.” This marketing approach is a very wide concept to understand. It’s not just about writing and publishing the content.
It includes creating and distributing valuable, relevant, and unique content consistently on all channels. From there, customers can get instant solutions for their pain points related to products and services.
You might be confused: Why is content marketing required if we adopt the SEO strategy?
Look, SEO is only limited to search engines like Google, Bing, and Yandex. While Content Marketing goes beyond search engines it contains social media platforms and even every possible channel where customers mostly interact with.
The intention of adopting content marketing is to attract a maximum number of customers and influence them to make a profitable action. These actions include but are not limited to purchasing the products or services, signing up for a newsletter, or inquiring about custom solutions. As business objectives vary the actions can be changed accordingly.
Here is an example of how content marketing strategy can be a loco engine for your new skincare e-commerce brand that puts your business in front of potential customers around the globe.
Blog Posts on the Website:
As you have an e-commerce website for your beauty products, you can write and publish blog posts that include relevant keywords. A well-optimized content increases the chances of appearing on the first page of search results. From there your website starts receiving organic traffic and it can significantly boost website visits and sales.
When a customer uses Google to search and buy the products you offer, he can find your website on the SERP within the top 10 page results. The reason why your website is ranking for certain keywords due to optimize the blog with search intent, using the long-tail relevant keywords naturally throughout the content and delivering value to the reader.
You can write a blog post on high-volume keywords, too that customers usually search for. Meanwhile, before writing a blog it’s better to read the available top 10 ranking articles that are currently ranking in search results. After that you can prepare a unique piece of content that puts the user first, addressing the concern he/she has and providing the solution within the content.
Product Guides:
With complete product information, customers can reduce their efforts to find a perfect solution. They don’t have to call you and drop an email for the consultation. That’s why product guides are a very important part of the content marketing strategy. Also, for better SEO efforts using the keywords naturally in product descriptions puts your products in front of the customers on SERPs.
You can provide video tutorials about how your products should be used and what the potential risks it involved. You can mention your product’s core benefits compared to other similar products.
So, customers can easily make a decision about which product can solve their problems. If they find the solution relevant they will share their experience on social media posts and give Google Reviews which makes your brand authenticated and professional.
Social Media Content:
Nowadays, social media is the best way to connect with customers and redirect them to your website to influence them to take action. You can share the best reviews of previous customers on Instagram with a captivating product image. So when a 25-year-old male shows this post he notices your brand and if he is interested in your products he can make a purchase, too.
In addition, to make your content marketing efforts better you can rely on social media platforms like Facebook, LinkedIn, Reddit, WhatsApp, and YouTube. These platforms have a large number of worldwide users and you can tailor the content as per your business objectives like brand awareness, boost sales, and retain the customer’s ratings.
By crafting informative and engaging content, your e-commerce business can establish itself as an authorized brand. It’s very important to stay one step ahead of the competition and get attention from authoritative content.
Ultimately, content marketing is about building relationships with customers, not just closing the deals like selling products. By consistently delivering value through high-quality content, you can transform loyal customers into brand advocates. This makes your startup more trustable, authenticated, and well-known in similar businesses.
Keep note: Content marketing is a long-term investment that pays off in terms of brand reputation, customer satisfaction, and increased revenue.
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3. Social Media Marketing
In this tech-driven world, social media emerges as a necessity for everyone. It’s not limited to only entertainment purposes but delivers important information to users within seconds.
As a result, to make your e-commerce startup more recognizable and famous, don’t ignore the importance of social media marketing.
This marketing method utilizes social media platforms to promote a brand, engage with customers, and achieve business objectives. For your business, it’s a potent tool to connect with the target audience, build brand awareness, and drive sales.
You can imagine these platforms are a virtual world where you can showcase your products and increase customer engagement. Through eye-catching visuals, compelling storytelling, and user-generated content you can create a familiar environment around the brand.
If you’re still facing issues with for digital marketing budget and purchasing the customer relationship management software, then put it down.
With the help of these social channels, you can easily interact with customers, recommend relevant products, and provide them unified purchasing experience. It is called “social commerce.”
Meta products like Facebook, Instagram, WhatsApp, and Messenger social platforms offer built-in chatting and analytics features that streamline engaging conversions. It reduces the time to respond to the queries being asked. So, you can address concerns promptly to build trust and encourage loyalty.
Let’s check some best social media platforms that are being used for business digital marketing purposes.
- Build a strong community: Create engaging content, run contests, and encourage user-generated content to build a loyal community.
- Facebook Business Setup: Showcase your products directly on the platform for easy browsing and purchasing.
- Leverage Facebook Ads: Target specific demographics with highly targeted ads to increase conversions.
- Focus on visuals: Share high-quality product images and videos to showcase your brand’s aesthetic.
- Utilize Instagram Stories and Reels: Create engaging short-form content to increase visibility and reach.
- Collaborate with influencers: Partner with influencers in your business niche to reach a wider audience.
- Target B2B customers: Attract professional clients through sharing industry insights, creating leadership content, and informing company updates.
- Build relationships: Connect with potential clients and partners to expand your network.
- Showcase company culture: Attract top talent by highlighting your company’s values and work environment.
- Participate in relevant subreddits: Join communities related to your niche and provide valuable insights.
- Share informative content: Offer helpful tips and advice to establish your brand as an expert.
- Run contests and giveaways: Engage with the community through interactive campaigns.
- Provide excellent customer service: Offer quick and efficient support through WhatsApp.
- Send personalized messages: Use WhatsApp Business to send targeted promotions and updates.
- Create exclusive offers: Reward loyal customers with exclusive deals and discounts.
YouTube
- Create product demos and tutorials: Showcase your products in action and provide valuable information.
- Leverage video ads: Reach a wider audience through targeted YouTube advertising.
- Build a brand channel: Share behind-the-scenes content and company culture to connect with viewers.
In today’s digital landscape, a strong social media presence is essential for driving website traffic and boosting sales.
By sharing engaging content, running contests, and offering exclusive deals, you can encourage followers to visit your websites and make purchases.
Kindly note: As social media shares and recommendations do not directly impact search engine rankings, still adopting this marketing strategy can be a game-changer for your brand awareness and quality traffic engagement on your website.
Read more: 5 Social Media Trends to Never Miss For Better Reach
4. Email Marketing
Suppose you bought the Puma sneakers from their website and found the product relevant for daily use. Now, after 15 days you receive an email from Puma about a new fancy sneaker launch event at their center. You open the email and book the seat to attend the event because the place is near your location.
Do you notice something?
The business is trying to invoke brand loyalty by arranging a free launch event where you can explore its core values, CSR activities, customer retention, and many more. They ultimately try to convenience take the desired action as they want.
As same you can implement it for your own e-commerce products. Most e-commerce brands are leveraging the tools of email marketing that send the relevant information to the customer directly right into their inboxes.
You can imagine, that email marketing is a personalized channel to build a engaging relationship with customers. There’s you don’t have to wait when the customer is online or not.
You just have to prepare the best and most informative, encouraging, and responsive email template that customers find relevant to their current problems regarding the products.
Through targeted messages that resonate with specific audience segments, your business can effectively nurture leads, drive conversions, and encourage loyalty.
Is Email Marketing a Good Choice for Your New E-commerce Brand?
As your brand is in its initial phase and doesn’t have more customers, sticking with this digital marketing strategy will be not a good choice.
But, you can’t neglect the importance of email marketing especially in the e-commerce industry where the competition remains always high.
Measuring the return on investment (ROI) for email marketing is easy and efficient. Compared to other digital channels, it is relatively cost-effective while delivering significant results.
The most important thing is you can track each email campaign performance and get valuable insights into how the customers are behaving.
Are they opening the email, clicking the link, visiting a website, taking desired actions, or completely ignoring it?
So, thenafter you can design the email template and refine the strategy to tailor their personal experience. This data-driven approach will save you from investing in null ROI campaigns.
From the moment a customer provides their email address, opportunities for engagement arise as follows.
- Welcome emails: Introduce the brand, offer incentives, and set expectations.
- Abandoned cart reminders: Gently encourage customers to complete their purchases.
- Personalized product recommendations: Based on browsing history can increase sales.
- Newsletters: Keep subscribers informed about new products, promotions, and company news.
By strategically leveraging email marketing, your businesses can build a robust customer base, increase repeat purchases, and strengthen brand advocacy. It is an essential component of a comprehensive digital marketing strategy that drives long-term growth and success.
Read more: How to Create Effective and ROI-driven Email Marketing Campaigns
5. Paid Advertising
When you watch movies and videos on YouTube or Instagram, then suddenly you see ads in between. That is called “Paid Advertising.” This kind of online marketing strategy is the method of promoting products or services through paid placements on digital platforms like Google and Instagram.
In addition, you can choose e-commerce marketplaces like Amazon, eBay, Flipkart, and Etsy to get more potential customers. These marketplaces are the right choice for selling your products to customers. The best part of preferring Amazon, eBay, Flipkart, and Etsy platforms, they come with the best user interface where you can place your ads easily and track the performance of campaigns.
As your e-commerce brand is new and fewer people are aware of it, you can go with paid advertising. It is helping you to accelerate business growth and reach a wider audience. Unlike organic methods that rely on incremental SEO improvements, paid advertising offers immediate visibility and control over targeting specific customer segments.
You can online advertise your brand products in two ways: 1. On Search Engines, 2. Social Media Platforms, and 3. e-commerce Marketplace. Deciding which one is perfect for you solely depends on your business objectives and the return you are expected.
Search Engine Marketing (Part of Search Engine Ads)
For Search Engine Marketing (SEM), Google Ads is the most used tool for paid advertising. You can set the campaigns as per your goals and bid for the keywords (automated bidding available). You can choose the demographics interests, and behaviors of potential customers to create a targeted ad specifically for them. You can measure each ad campaign’s performance easily and make a further decision.
On Social Media Platforms
Social media advertising can be accomplished on famous platforms like Facebook, Instagram, WhatsApp, Messenger, Pinterest, YouTube, X (Formerly Twitter), and LinkedIn. All of these platforms allow you to reach a wider audience eliminating the border restrictions. The compatible advantage of using social media ads is to track the results like as clicks, open rate, and contact.
But, Meta Platforms Inc. provides the most efficient way to create relevant ads that potentially increase the chances of getting customers. You can set up digital advertising campaigns such as on Facebook Ads, Instagram, and WhatsApp. If your sole intention is to go viral on social media, X (Formerly Twitter) Ads are a good choice.
E-commerce Marketplaces
You can advertise your products on Amazon, Etsy, Flipkart, and eBay. These e-commerce marketplaces have millions of customers who frequently prefer to buy products. So, you don’t have to find the potential customers.
The key advantage of using these marketplaces is in-built ad creation and promotion choices. You just have to set the campaigns, select the product you want to advertise, and after choosing the demographics your ad will start to represent with a “Sponsored” tag.
Preferring digital advertising is in your favor because you can measure it very easily. With detailed performance metrics, you will deep dive into ad effectiveness helping you to calculate return on investment (ROI) and make data-driven decisions. You can track clicks, conversions, and other key metrics for better results.
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Keep Note:
It’s not the best practice to solely depend on online advertising. You have to balance it with other digital marketing strategies. Combining paid advertising with SEO, content marketing, and social media can create a synergistic effect, boosting the overall impact of marketing efforts.
By strategically integrating paid advertising into a comprehensive digital marketing plan, your e-commerce brand can drive substantial growth and achieve long-term success.
Ultimately, digital marketing unlocks a massive opportunity for your business whether you can enter a new customer market and establish your brand reputation.
Additional online marketing strategies exist as Local SEO, Customer Relationship Management (CRM), Mobile Marketing, and Online Reputation Management. Preferring the perfect one depends on your business objectives, budget, and current situation.
Theme Bitrix’s Solutions for Digital Marketing
If you can’t decide which strategy will work, you can contact us or take our 1-hour digital marketing strategy consultation. We discussed everything at that moment and visualized the roadmap to be a successful brand online through internet marketing. So, never miss this opportunity for better reach.
