Why Do You Need a Custom Mobile Application for an eCommerce Business?
Globally, retail eCommerce sales will reach 6330 USD Billion by 2024 which is showing 9.49% growth from the previous year. At the end of 2027, this industry revenue will touch 8034 USD billion.
That’s the reason why having a user-friendly and responsive mobile app for eCommerce business is considered an integral part. Developing a custom mobile application can be costly but the advantages of preferring it are marvelous, helping to create a good brand image in customer’s minds.
In addition, the mobile application is helpful for the sellers too to manage the inventory and shipping effortlessly and continuously develop the business reach under a single platform.
As a result, whenever you’re looking to grow your fashion or jewelry eCommerce businesses, make sure to prioritize custom app development.
Overview of Developing eCommerce Mobile App
Source: Ericsson, The Radicati Group
According to a recent study, in 2024, there will be 7.21 Billion smartphone users worldwide. It means 89% of the world’s population owns smartphones. This is a huge number to understand why a mobile app can elevate your eCommerce business through the right approach.
Over 2.14 Billion customers have preferred to shop online from the eCommerce platform which is 26.42% of the global population. Due to the eCommerce app’s great functionality, people like to buy everything online whether it’s fashion clothes or grocery items.
Thus, as you’re likely to conquer a new regional market, a mobile app is a very important key. There’s a chance to unlock great opportunities and make your eCommerce brand recognizable across the globe.
5 Reasons to Own a Custom eCommerce App
As the eCommerce industry is developing with a rapid speed then not owning the business mobile app can work conversely and hide the opportunities. Thus, these reasons help you to know why your business needs an eCommerce app.
Capitalize on Mobile Commerce
The trend of mobile shopping is undeniable. Studies show that mobile commerce sales are expected to reach 2.5 USD Trillion of all eCommerce sales by 2024. With a well-designed custom eCommerce app, you can meet your customers where they are on their phones which is more convenient for them and can lead to increased sales.
Additionally, features like mobile wallets and built-in cameras can further streamline the shopping experience on mobile devices. Mobile commerce is the best way to boost your online sales and conversions by offering a seamless purchase experience.
Read More: Android Application Development — A Guide to Follow Before Purchase
Competitive Advantage
In today’s competitive landscape, a well-crafted eCommerce app with unique features and a focus on customer needs can be a game-changer. It allows you to be where your customers are, offer a superior experience, and ultimately drive sales and brand loyalty.
Ecommerce apps allow you to go beyond a basic mobile website. By incorporating innovative features that address customer needs or enhance the shopping experience, you can create a significant advantage.
Take inspiration from top eCommerce apps like Amazon. Their app offers a one-stop shop for everything from browsing new products to secure payments. This seamless experience keeps customers engaged and coming back for more.
Always Visible to Customers
One of the core reasons to have an eCommerce mobile app is to be always visible to customers without any timing barrier just like a physical store’s opening and closing times. So, whenever customers like to shop the products they can do it conveniently through an app.
Most of the customers are using mobile phones for their daily activities and a functional mobile app is a great way to attract them. Adding the best functionalities to the app delivers a better user experience which is important in a competitive eCommerce market.
As a result, custom application development helps to make your brand visible online all the time. It’s also the best option to get orders from various countries.
For example, you’re business is operating from India and here the IST (Indian Standard Time) works. So, anyone who wants to shop your products and services from the USA then can order the products online through the app.
Read More: SEO Secrets to Know for Maximizing Online Visibility
Customer Loyalty and Engagement
Custom eCommerce apps allow you to cultivate stronger relationships with your customers and keep them engaged with your brand through several features. Push notifications can be used to send timely updates about new products, promotions, and special offers.
While loyalty programs are a good way to hold the customer’s attention, reward them for their purchases, and encourage them to come back for more.
Targeted promotions can be tailored to individual customer preferences and buying habits, increasing the relevance of your marketing efforts and driving sales. All of these are possible due to a mobile application’s functionality and modern designs.
Reduce Cart Abandoned Rate
Ecommerce apps offer a smoother user experience on mobile devices, reducing cart abandonment at checkout. Unlike traditional mobile websites that necessitate navigation through a browser, eCommerce apps offer a more streamlined and user-centric experience.
Plus, strategic push notifications can nudge customers who abandon carts to return and complete their purchases. Imagine a shopper browsing a clothing app who forgets a suit left in their cart. A timely push notification can re-engage them and potentially turn an abandoned cart into a sale.
Data and Analytics
Think you have a physical store and thousands of customers. Maintaining their purchase behavior and payment methods can be a frustrating task. Conversely, with an eCommerce mobile application, there’s no need to enter every detail manually. You can readily access the data through an app for business purposes like marketing or feedback surveys to product offerings.
With access to in-depth customer data, you can gain insights into customer preferences, purchase history, and browsing behavior.
Additionally, eCommerce apps can track key metrics such as app downloads, user engagement, and conversion rates. By analyzing this data, you can identify areas for improvement and make informed decisions about your app’s development and marketing strategies.
Read More: 10 Reasons to Know Why Web Development is Important
Conclusion
To achieve success in the eCommerce industry, a mobile application is the best option to win the customer’s trust and emerge as a credible brand. As smartphone usage is increasing daily, catering the service through the app will help to retain the attention of users. Also, in the eCommerce industry knowing the user’s behaviors guide businesses to make perfect decisions.
Bitrix Infotech provides a complete solution related to custom mobile application development whether you’re searching the in-built app wallet function or 360-degree product view. We’re always there to give the best possible services that make your eCommerce brand professional. Contact us for more information.
