Explaining the Metaverse
The metaverse has been a popular buzzword in the current media environment, especially since Facebook’s rebrand as Meta. Broadly speaking, it is an umbrella term for online spaces/virtual reality where users can interact with one another. There is a variety of applications concerning the metaverse, such as social media, the blockchain, and more!
Social Media
The concept of an encompassing virtual space is being integrated into the social media landscape, as seen with Facebook’s rebrand. Now known as Meta, the company has invested greatly in augmented reality technology, such as headsets and glasses.
Considering the physical restrictions the pandemic has caused, people are more open to engaging in online environments. Users are already engaging as avatars in gaming platforms, such as Fortnite.
Blockchain
With the growing popularity of cryptocurrency and NFTs, “blockchain” has also become a frequently used buzzword. Simply stated, the term blockchain refers to a chain of verifiable transactions, created within blocks, that cannot be altered. Notably, there is not a singular blockchain.
Decentraland operates under the Ethereum blockchain and serves as a decentralized virtual reality platform where users can create and sell digital assets using cryptocurrency. The security of blockchain makes it very appealing to buyers. Virtual marketplaces will continue to develop and rise within the metaverse.
Fashion
In the past few years, there has been a social movement against fast fashion and its detrimental environmental impact. The metaverse offers a solution for users to try new pieces while still being sustainable through digital clothing. Fashion designers have noticed the growing popularity of the metaverse and are now offering clothing items on the virtual plane. Companies such as DressX sell clothing that can be superimposed onto existing photographs or that users’ online avatars can wear.
Since we are in a social media age, there is pressure to stay trendy, and outfit repeating is almost taboo. With digital clothing, users can still “wear” the latest fashion trends without actually having to own the physical clothing article, eliminating the waste of production and disposal.
Arguably, the metaverse is still a developing space. People can really shape its usage and future, and there is a lot more to learn about it! Read more in this Wired article.
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