Trade Your Way: Bittrex Launches Campaign Focused on Customer Experience
By Richie Lai, Co-Founder
Bittrex was founded six years ago when my co-founders and I left our jobs in cyber-security to create a cryptocurrency exchange designed to identify and offer the most reliable trading options built on the world’s most secure blockchain technology platform.
From the start, we knew we were in the service of our customers. Engaging with crypto traders to fine-tune our product offerings and user experience was paramount to our shared success. Put another way: our customers helped us build Bittrex.
Today, in conjunction with our sixth birthday, we announced a new campaign that personifies my vision for the future: Freedom to Trade Your Way.
Trade Your Way is a call-to-action that organizes a big set of enhancements we’re making for our customers, including reduced fees, customer rewards, a referral program, and several enhancements to our mobile app. All of this is in direct response to what our customers told us they wanted.
This set of updates is just the beginning, too. Here’s what traders can look forward to in 2020 as we roll out additional updates.
The best security and trading experience — Security and trust remain at the heart of our product improvements. We will continue to enhance the trader experience and empower new and more sophisticated trading options.
Rewarding our customers — I’ve read your tweets, heard your feedback. We can do better and starting today, we will. Our new referral program is the gift that keeps on giving. Once you refer a friend, you’ll receive 10% on all their trades*. Now that’s friends with benefits! We’re also rewarding the new customers who sign-up with $15 worth of Bittrex credits** to use towards commission-free trades.
Reduction in fees and promotions — We’ve got the update you’ve been waiting for… we’re reducing fees by 20% and reworked our fee schedule to be simpler, easier for you. To show you how serious we are, we’ve kicked off our birthday celebration with a 50% off fee promotion through April 23***.
This all adds up to our promise to our customers: to provide a secure platform so you have the freedom to trade your way.
You can find the details on today’s new features and enhancements at our Bittrex blog. I’d love to hear your feedback on what we’ve rolled out today and your ideas for how we continue to enhance the trading experience down the line.
**The Bittrex Credits promotion is available for users between March 9, at 12:01am PT and April 23, at 11:59pm PT. Bittrex Credits will be airdropped to the recipients’ Bittrex account within 72 hours of the qualifying event. Airdropped Bittrex Credits are subject to expiration and must be used within 30 days of the date of the airdrop. Bittrex reserves the right to terminate bonus promotions at any time without notice. Earning and redemption of Bittrex Credits are subject to the Bittrex Credits Customer Rewards Program Terms.
***The Trade Your Way fee promotion is available for users between Monday, March 9, 2020, at 12:01 PT and Thursday, April 23, 2020, at 11:59 PT.