What is mobile marketing? Simple explanation
More people than ever before are accessing the internet via mobile devices.
Mobile marketing definition
Mobile marketing can simply be defined as a strategy or the technique of marketing a business with the aim of reaching or appealing to mobile device users via: SMS, Email, MMS, social media or Apps just to name a few.
With the technology landscape rapidly changing every few months, businesses are forced to constantly think outside the box and away from traditional marketing strategies in order to tap into the expanding mobile consumer arena.
Smartphones and tablets are disrupting trends not to mention the old ways in which people engaged with brands. Keeping up with that requires meeting demand and staying ahead of competition by implementing a mobile marketing strategy that is both consistent and efficient.
Having a good mobile marketing strategy starts by understanding that nowadays everything an internet users can do on a desktop computer they can also do on a mobile device. In fact it goes without saying that mobile usage in surfing the internet has already surpassed desktop usage and continues to surge.
Factors to consider in your mobile marketing strategy
- Mobile friendly websites
The most important factor to consider in order to boost mobile engagement is having a mobile friendly website. This means having content that looks presentable and fits well in smaller screens.
Once you’ve checked that, next is to make sure that your content loads quickly and within a few seconds preferably 10. This reduces the chances of users abandoning you pages while they still load.
Google provides a free tool to help your marketing team determine how to significantly improve your site for better results. - Email marketing
Sending branded emails to consumers and potential clients is as important as optimizing your website for mobile friendliness.
Make sure to use responsive email designs that automatically format websites for optimal user viewing on smaller devices such as smartphones without compromising on quality.
Always keep in mind that your customers are using fingers to scroll therefore keep the design simple and use pronounced images. Make sure to also check that your pages look professional both horizontally and vertically.
- App based marketing
In app communication or app based marketing involves mobile apps and is one of the best ways to engage with users.
The good thing about it is you do not have to create an app for your business in order to get in on the action. All you need is an Ad that’s tethered for mobile apps and with Google Ad Mob advertisers can do just that.
Moreover, Facebook also allows companies to create ads that seamlessly integrate into their mobile app ecosystem. - Location based marketing
These are mobile ads that appear on smartphones or tablets based on user’s location relative to the distance of a specific businesses or brand.
Example: some advertisers or companies may actually prefer that their mobile ads appear to users when they’re within a certain distance of their businesses or brands, say — a 2 mile radius.
Conclusion
Mobile marketing is important for any marketing team that wishes to expand its brand’s reach. Always keep your target audience in mind and remember that Ads should load quickly and fit well in smaller screens.
Keep track of how consumers interact with your mobile ads in order to maximize your ROI. Embrace and adopt multiple marketing strategies with a focus of increasing user engagement.
