Optimizing Your Content to Become the “Featured Snippet” in Google Search Results
What is the Google featured snippet and why is it important
3.5 billion Google searches are made every day. Every year, somewhere between 16% and 20% of Google searches are new — they’ve never been searched before. The average Google search session lasts just under a minute.
It is essential for internet marketers, entrepreneurs, and small businesses to dominate the first page of Google search results for their relevant key word search. Ideally, you will rank as close to the top of the first page as possible. And increasingly, to achieve this number one spot, you need to understand rich snippets.
Rich Snippets
In the early days of Google’s algorithm, a typical SERP displayed results that included a title, a URL link, and a brief description.
Things, you may have noticed, have changed a lot. Now, we see paid ads, “People also ask” questions, and see plenty of rich results. These rich snippets, rich cards, and enhanced snippets are a growing segment of search results across the board.
