Instacart Announces $1m Advertising Campaign to Support Emerging Black-Owned Brands on Marketplace

Instacart is utilizing its recent advertising initiative to promote emerging Black-owned brands online.

A Dozen Cousins, Capital City, Partake Foods and Uncle Nearest are among the first brands to take part

Instacart recently announced its new advertising initiative to support Black-owned brands. The goal of the initiative is to rapidly increase exposure for Black-owned consumer packaged goods brands.

The advertising initiative will increase online visibility for Black-owned brands on their platform by offering them prominent placement and greater opportunity to be seen amongst their millions of goods available through more than 600 retailers across the United States.

Chief Revenue Officer for Instacart Seth Dallaire recently stated:

“As our service grows, we believe Instacart has a unique opportunity to further amplify Black-led brand partners in the digital aisles and we want Instacart Ads to make a lasting impact on the CPG ecosystem by equipping emerging Black-owned brands with the tools, resources and investment needed to excel in online…