Moodboards: the Most Important Step in the Branding Process
Some designers employ moodboards in their process, some don’t. Personally I’m a huge fan and here’s why I think that creating a moodboard is the most important step in the branding process.
What is a moodboard?
A moodboard is a succinct collection of visual assets that represents a brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.
Why are moodboards important?
1. Moodboards are the first visualisation of a client’s vision.
The reason I do what I do is to visualise my client’s visions. For a lot of entrepreneurs and small business owners, there can be a disconnect between the incredible vision they have in their head and what they have been able to outwardly present, especially if they’re not naturally visual people themselves.
For most, the creative work between these dreamers and the designers they…
