The Power of a Purpose-Driven Brand (And How to Build One)
pur·pose — Noun: The reason why something exists. For companies, it is the foundation of every experience. It is the underlying essence that makes a brand relevant and necessary.
What is a purpose-driven brand?
A purpose-driven brand is a brand that is motivated by their core mission. The reason why they exist is to solve a problem or meet a need in society, and that purpose informs the brand’s vision, mission, story, visual identity, decision-making, and more.
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” — Richard Branson
Why is a purpose-driven brand important?
Purpose helps to grow sales
Okay, let’s get straight down to business — a purpose-driven brand is 100% beneficial for your bottom line, no doubt about it. Profit isn’t the main driver of purpose, but it does keep your business alive, and that’s pretty necessary if you’re keen to continue making a difference!
63% of consumers prefer to purchase from purpose-driven brands, so if you’re leading with purpose, you have the upper hand. Customers can relate to your story, are drawn in by your mission, and will advocate for…
