Vision statement template | How to Write an Epic Vision Statement
When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values.
Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective?
Vision vs Mission
Along with your brand values, a mission and vision are the basics of brand strategy 101, and knowing how to write a company mission and vision statement is a great way to start your strategy off strong.
The difference between a vision and mission statement is quite simple, but they get mixed up all the time.
- Your vision is a future-focused, aspirational vision of your future that outlines where you want your business to be.
- Your mission is an actionable, practical statement that outlines what you will do to make your vision a reality on a day-to-day basis
While your vision shows where you’re going to be, your mission explains exactly what you will do to achieve that vision.
You can learn how to write a powerful mission statement here.
