What is typography and why is it important for your brand?

So you’ve heard people talk about typography but what even is it and why won’t your designer friends stop going on about how important it is?

What is typography?

Typography (noun.) the art or procedure of arranging type or processing data and printing from it.

In essence, typography is arranging text in an engaging, interesting and legible way that gets the message across most appropriately. It includes the layout, spacing, sizes, hierarchy, colour and integration of type across a variety of mediums.

Why is typography important in branding?

Typography is everywhere

Anything that includes text has some degree of typography involved, whether good or bad. Everything in your brand from your website, logo, social media, posters, signage, packaging, emails, documents or apps to anything else containing words is typographic, making typography a larger part of your visual brand than you may realise. Since it makes up such a large percentage of your brand identity, it’s vital to ensure that it is well-considered.