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Writing your values | Your go-to guide to writing effective brand values

Writing your values | Your go-to guide to writing effective brand values

Your values are one of the most important parts of your brand. They inform your decisions, help you stay on track towards your vision, and…
Go to the profile of Hollie Arnett
Hollie Arnett
Alexis Teichmiller on finding your calling, trusting your intuition, and involving your community…

Alexis Teichmiller on finding your calling, trusting your intuition, and involving your community…

This week on the Brand Your Passion podcast, I was joined by entrepreneur and creative, Alexis Teichmiller.
Go to the profile of Hollie Arnett
Hollie Arnett
Building a strengths-based brand | How to use your unique strengths to build your perfect creative…

Building a strengths-based brand | How to use your unique strengths to build your perfect creative…

Your strengths are the things that you are naturally great at. They’re the things that people come to you for, the things you excel at…
Go to the profile of Hollie Arnett
Hollie Arnett
Brand Strategy 101 | The essential elements every effective strategy needs

Brand Strategy 101 | The essential elements every effective strategy needs

Brand Strategy is your recipe for success as a creative entrepreneur, and it’s all about getting clarity about who you are, what you’re…
Go to the profile of Hollie Arnett
Hollie Arnett
Mia Saine on finding your style, being authentically yourself, and embracing the power of your work

Mia Saine on finding your style, being authentically yourself, and embracing the power of your work

This week on the Brand Your Passion podcast, I was joined by Illustrator & Designer, Mia Saine, whose work focuses on the empowerment of…
Go to the profile of Hollie Arnett
Hollie Arnett
Brand Identity for Small Business | The fundamental guide to an unforgettable business

Brand Identity for Small Business | The fundamental guide to an unforgettable business

As a small, creative business, creating your brand identity can feel overwhelming or intimidating. Not knowing where to start or what to…
Go to the profile of Hollie Arnett
Hollie Arnett
Social Media Branding | Your Complete Social Media Handbook

Social Media Branding | Your Complete Social Media Handbook

‍ As we know, social media is a huge part of growing an online business. It’s where we are all trying to share our work, sell our products…
Go to the profile of Hollie Arnett
Hollie Arnett
Charli Prangley on being human, accepting help, and evolving your brand over time

Charli Prangley on being human, accepting help, and evolving your brand over time

This week on the Brand Your Passion podcast, I was joined by Charli Prangley, a marketing designer and side-hustle addict based in…
Go to the profile of Hollie Arnett
Hollie Arnett
Terence Tang on authenticity, letting go, and the realities of creative business.

Terence Tang on authenticity, letting go, and the realities of creative business.

This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from…
Go to the profile of Hollie Arnett
Hollie Arnett
Brand Consistency | Why is consistency important for brands?

Brand Consistency | Why is consistency important for brands?

When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct.  Once you understand why…
Go to the profile of Hollie Arnett
Hollie Arnett
Brand Design 101 | Brand Design Tips to Help Your Creative Business Grow

Brand Design 101 | Brand Design Tips to Help Your Creative Business Grow

In this article, I’m here to talk to you about Brand Design, A.K.A Brand Identity. I want to give you a Brand Design 101 class with…
Go to the profile of Hollie Arnett
Hollie Arnett
The Brand Strategy Ultimate Guide | Kickass Techniques For Your Creative Business

The Brand Strategy Ultimate Guide | Kickass Techniques For Your Creative Business

This week I’m giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow…
Go to the profile of Hollie Arnett
Hollie Arnett
Why Branding? 10 Reasons why branding is important for creatives

Why Branding? 10 Reasons why branding is important for creatives

As creatives with personal brands, it can be tempting to think, “well my brand is just me, I don’t need to do anything about it.” But…
Go to the profile of Hollie Arnett
Hollie Arnett
Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts…
Go to the profile of Hollie Arnett
Hollie Arnett
What is branding? A creative’s guide to brands, strategy, & identity.

What is branding? A creative’s guide to brands, strategy, & identity.

Branding is a term that you hear a lot when it comes to all things business and marketing, but it can become a buzzword that people throw…
Go to the profile of Hollie Arnett
Hollie Arnett
The Power of a Purpose-Driven Brand (And How to Build One)

The Power of a Purpose-Driven Brand (And How to Build One)

pur·pose — Noun: The reason why something exists. For companies, it is the foundation of every experience. It is the underlying essence…
Go to the profile of Hollie Arnett
Hollie Arnett
10 Free Branding Resources

10 Free Branding Resources

Whether you are working on your brand strategy, creating a moodboard, designing your logo, or heading to a brand photography shoot, there…
Go to the profile of Hollie Arnett
Hollie Arnett
How to Analyse Your Brand’s Online Impact

How to Analyse Your Brand’s Online Impact

Your brand plays an influential part in your business’s ability to make the difference you really want to make, especially online. To be…
Go to the profile of Hollie Arnett
Hollie Arnett
The connecting power of a captivating brand story (and why you need to tell yours!)

The connecting power of a captivating brand story (and why you need to tell yours!)

I was recently in the market for a new hoodie. It was the middle of winter, smack bang in the centre of an Arctic blast in windy…
Go to the profile of Hollie Arnett
Hollie Arnett
How to Create a Better Brand Experience on Your Website

How to Create a Better Brand Experience on Your Website

They say ‘don’t judge a book by its cover,’ but we all do it. Especially when it comes to websites. 32% of consumers learn about products…
Go to the profile of Hollie Arnett
Hollie Arnett
Creating a Better Brand Experience by Understanding the Customer Journey

Creating a Better Brand Experience by Understanding the Customer Journey

Think about the last time you bought something online. There would have been several points in your journey to purchasing. You would have…
Go to the profile of Hollie Arnett
Hollie Arnett
Defining Your Vibe: Curating a Super Useful Moodboard for Your Brand

Defining Your Vibe: Curating a Super Useful Moodboard for Your Brand

In my opinion, moodboards are one of the most important steps in the identity design process. Not only are they super fun to share on…
Go to the profile of Hollie Arnett
Hollie Arnett
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