On-boarding New Clients — Blackairplane — Branding and Responsive Web Design
Here at Blackairplane we believe in loving on our clients. There are many ways we do this. It comes through in our physical meetings, email-language, and our phone conversations. Once a client is added to the ‘roster’ there is a responsibility not to just give them something they are absolutely crazy about but also to make sure that their experience with Blackairplane is worth telling others about.
When on-boarding new clients we prepare packages to send out to each of them the day or week of the sale. Each one of our boxes contains a group of items branded with Blackairplane but in a way that doesn’t make them feel that they are a walking billboard. I would highly suggest leaving websites, phone numbers and contact info off of the items if at all possible (there is an exception if you don’t have a logo that has an associated mark/icon).
Each one of our boxes costs roughly $15–30 + shipping to give to each client. This includes a shirt (or shirts depending on team members) that is incredibly soft (Bella Canvas NOT Gildan) with our mark (no ‘Blackairplane’ verbiage anywhere), stickers, our business cards (this is to help them if they have other ways they need to reach us) and a welcome letter custom typed with our signatures at the bottom. We use a high quality u-line box that was one-color screen printed and filled with u-line yellow paper filler (one of our brand colors).
Why spend the money? Why every client? Because they are worth it. We don’t want our clients wearing our shirts to mow the grass and work out. We want them wearing them when they want an incredibly nice t-shirt to wear out with friends and family — just because. We want our clients feeling loved rather than used. In the agency & freelance world when clients are spending anywhere from 5k-30k per job — what is 30 dollars? Exactly.
We don’t have an exact science, price-point or set of items or things you should buy or give to your clients. We also don’t believe that everything works for everyone. This is just how we do things and we got this idea from previous agency I worked for called Eyespeak (Now Syrup Marketing).
Invest in your clients and they will invest in you. It’s not a scheme if it’s done genuinely. We love our clients and it’s not just because of their wallets. We get excited when we get to work on exciting projects and when you prime a client to give you their best (conversation, attention & feedback) then you will more times than not have an incredible working relationship and a long-lasting relationship & sales funnel right at your doorstep.
Originally published at blackairplane.com on December 10, 2015.
