Blackbell @ Le Roch Hotel & Spa — A 360° Media Experience
Behind the project
Imagined by the creative designer Sarah Lavoine, Paris’ latest 5 star Hotel carefully handpicked every detail to make it feel like a familiar atmosphere. From the subtle zebra carpets to the in-room Marshall speakers, the idea behind this was to reproduce a higher end of everyone’s ideal perfect home… and ultimately feel just like at home.
The desire to convey the ultimate at home experience was pushed beyond the interior design aspect, as in order to exist and to be acknowledge today, digital has to be involved somehow.
Le Roch Hotel & Spa understood that and decided to set up a complete and all round unique in & off room digital experience by Blackbell.
The guest experience
Before the stay
- Before arriving at the hotel, guest are automatically sent a pre-stay email informing them that Le Roch Hotel & Spa concierge’s app by Blackbell is available to help them prepare their stay (imagine a Facebook notification).
- When arriving in room, guests are welcomed with a tablet displaying the Le Roch Hotel & Spa concierge app.
To emphasize the « just like at home » experience, guests are automatically logged in with their own name to the concierge app, powered by the Protel PMS and Blackbell integration.
This enables them to seamlessly and freely chat with the concierge (imagine WhatsApp) and order internal services (imagine Deliveroo).
Just like at home, guest are invited to use the tablet to interact with the environnement.
- Along with that, guests have to possibility to display the tablet’s entire content to the in-room TV’s screen. The pre-installed Chromecast to the TV along with the Chromecast integration to the Blackbell app, emphasizes this « just like at home feeling. »
The experience goes even further, as should guests want to display the content of their own personal devices using Chromecast, they are instructed and advised on how to proceed.
With both experiences, guests have full control of the content they want to watch on their in-room TV… just like at home.
- To round it up, should guest however feel uninspired on the content they desire to watch on their in-room TV, they also have to possibility to chose from a selection of movies by Le Roch Hotel & Spa on the concierge app. By integrating the Samsung Smart View app to the concierge app, Le Roch succeeded into creating a video library updated with the most recent movies for guest to enjoy… just like at home.
The latest 5-star Hotel in Paris has succeeded into making guest feel just like at home, using both design and technology. This combination was perfectly dosed to subtly deceive anyone trying to think they have just stepped into a hotel. Welcome home.