Human insight… aka “real people feelings” still drive the future of AI
Published in
1 min readFeb 22, 2017
HBR put our a nice piece on the importance of emotional intelligence and the future of AI. As humans that understand data, we must admit that there are certain tasks that machines can simply outperform humans on. But those are rote and mechanical activities; where people will always thrive is in the space between. The intangile. The mushy gooey feelings that define lust, love and desire. A campaign that sparks a visceral repsonse deep inside us that takes a product from good to great — the emotion that drives!
