Expert: Apple Vision Pro Is Knocking On PropTech’s Door

In a rapidly evolving digital landscape, virtual reality (VR) and augmented reality (AR) innovations have started to impact the real estate industry. There has been a lot of hype, many stop-and-starts, and several companies that have attempted to launch different VR/AR headset hardware over the years — but none of them gained the traction to really take off.

“There is a legitimate buzz around the headset, as it is backed by a company known for their attention to detail, execution on product development, and strong support from the software developer community to create great apps and content.” — Tim Ng, Principal at Blackline App

Read the full article on Storyes about embracing new technologies, how leveraging innovative products like Apple Vision Pro will undoubtedly become a competitive advantage in the homebuilding industry.