Expert: How To Shift Your Project’s Focus From Investors To End-Users
The Greater Toronto Area (GTA) real estate market has always been dynamic, with various buyer segments driving demand. For a long time, investors were the primary target for developers, sales teams, and marketers. However, the tide is turning.
Over the past two years, we have seen a clear shift toward end-user buyers — those who are looking for a home, not just an investment. This shift demands a different approach, especially when it comes to how projects are marketed and how buyers are engaged throughout the sales process.
Investors are often motivated by numbers; details like price, ROI, and future market potential. Their decision-making process tends to be more transactional, and the sales process is often faster, with less emphasis on the emotional aspect of owning a home. In contrast, end-user buyers are looking for a connection to the space. They want to envision themselves living there, understand the lifestyle, and feel confident that this is the right environment for their needs.
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