Expert: How To Shift Your Project’s Focus From Investors To End-Users

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1 min readOct 30, 2024
LSQ Sales Gallery

The Greater Toronto Area (GTA) real estate market has always been dynamic, with various buyer segments driving demand. For a long time, investors were the primary target for developers, sales teams, and marketers. However, the tide is turning.

Over the past two years, we have seen a clear shift toward end-user buyers — those who are looking for a home, not just an investment. This shift demands a different approach, especially when it comes to how projects are marketed and how buyers are engaged throughout the sales process.

Investors are often motivated by numbers; details like price, ROI, and future market potential. Their decision-making process tends to be more transactional, and the sales process is often faster, with less emphasis on the emotional aspect of owning a home. In contrast, end-user buyers are looking for a connection to the space. They want to envision themselves living there, understand the lifestyle, and feel confident that this is the right environment for their needs.

Read the full article on Storeys

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Written by BLACKLINE APP

Blackline is built for the industry, by the industry, the perfect union of design, technology, and real estate.

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