The One Thing You Can Do Today to Capture Millions of Dollars in Lost Sales

Now more than ever it is essential to engage buyers and make it easier for them to buy. Builders can no longer afford to ignore the power of a Digital Sales Office. Blackline is the only Digital Sales Office on the market. Others process contracts. We engage buyers.

In 37 years in the business, I’ve evaluated over 1,000 projects, sold out over 150 projects, and sold billions of dollars of real estate in places all across North America in good markets and bad markets, with 22% interest rates and 2% interest rates, during wars, the worst global Pandemic in over 100 years, and a worldwide financial market meltdown. During the Wall Street meltdown of the 2000’s I also was a part of a team that sold a $600 million portfolio of distressed properties for a major bank in Georgia.

I’ve spent over 10,000 days in this business. In Malcolm Gladstone terms I’ve got over 80,000 hours in the cockpit. No matter what was going on in the world around me, I have always sold out my projects.

How did I do that? What’s my secret?

It’s easy. Here’s the single most important thing I’ve learned from all this experience:

Jeff Bezos says it. Yale University Business School professor Zoe Chance says it. Mark Cuban says it. Why aren’t more people listening?

At Blackline, we listen. Simply put, the Blackline Digital Sales Office (DSO) makes it easier for buyers to buy.

Some builders insist on trying to build a DSO themselves. This is a big mistake. While at Intrawest, I helped launch their Blueprint Global Marketing brand. The company spent over $1 million trying to build a digital sales platform. The same thing happened at Sotheby’s.

They also spend over $1 million trying to build their own digital sales platform. These are two of the top pre-construction sales and marketing companies on the planet. Both platforms failed.

Why did these platforms fail? Three reasons. First, they were tech first and not driven by best sales practices and processes collaborating with the technology experts.

Secondly, they were “Frankensteined”, meaning multiple providers build parts of the solution and it was cobbled together. Finally, and most importantly, they were not built by pre-construction sales and marketing experts.

At Blackline, pre-construction sales is in our DNA. It is all we do.

Blackline is built by experts, for experts.

It’s the only complete end to end solution in the world. It’s proven. And it works.It’s complete and it’s completely flexible. Use all three modules or drop one or two into your legacy system and see the improvement.

Blackline has a customer retention rate of 100%. No Blackline customer has ever stopped working with us. Nobody. Never.

We’ve processed over 50,000 sales through our system, in the fastest and most competitive pre-construction markets in North America.

Most importantly, Blackline turns your phone into a sales center, where you’re always open for business, 24/7/365.

And with over 75% of ALL home sales in the US originating on a mobile device, think of all the sales you’re missing by not engaging customers with Blackline.

Give me 15 minutes of your time and I’ll show you how Blackline can help you capture millions of dollars in lost sales.