John Paul (AccorHotels) acquires Shuffle !

Blacksmith
Blacksmith
Published in
2 min readSep 26, 2017
John Paul has acquired Shuffle !

We are pleased to announce today a big news ! One of our first protégés got acquired 🎉 🎉

Shuffle was our first #bigdata ambition, the project perfectly led by Augustin Celier aimed to build a real-time compiled data aggregation tool working all around the world above the market’s technical standards (nothing much…).

We thank all the team members for their exceptional work during this journey (Shuffle, Blacksmith and John Paul)!

Please read below the official common statement from John Paul!

Delivering Stronger, Faster Technology-Powered Concierge Experiences to Corporations in Banking, Luxury, Automotive and Hospitality

September 25th, 2017 — NEW YORK, United States — John Paul, the premier digitally-enabled global concierge service owned by AccorHotels, has acquired Shuffle, a leading data aggregation and data processing company that finds, filters and enriches content to power stronger concierge experiences to its client corporations in the banking, luxury, automotive and hospitality industries. Shuffle’s proprietary tools will support a greater quantity and quality of recommendations and allow John Paul’s 1,000 concierges worldwide to provide faster, more personalized service. Integration is underway and reflects just one piece of John Paul’s industry-leading, technology-driven content library that supports its international operations.

“Adding Shuffle’s unique technology represents an important milestone in the concierge business, which historically has relied on very manual efforts that can be difficult to scale. Shuffle will further boost our artificial intelligence and predictive data mining capabilities, providing John Paul’s concierge customers with highly-personalized recommendations, more helpful descriptions as well as information on upwardly trending hotspots and prized locations,” said David Amsellem, Global CEO of John Paul. Amber Treshnell, CEO of Americas at John Paul continued, “Our acquisition of Shuffle will also help us scale John Paul’s U.S. growth in exciting ways, quickly building the database of resources we need to serve this new geography comprehensively.”

Shuffle is a robust application that can process large amounts of data, a benefit that will provide instrumental value as John Paul grows its business and its US footprint in particular. Concierges will be able to provide customers across geographies with a greater number of choices, while reducing the risk of duplicate content or missing information.

“We’re thrilled that by integrating Shuffle’s technology, John Paul will enhance its luxury concierge offering by bringing speed, detail and greater geographic customization to every interaction,” said Augustin Celier, Co-Founder of Shuffle. “We’re happy to see how the specialized tools we’ve built help better serve John Paul’s corporate clients and concierge customers worldwide.

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