A How-To Guide to Product-Market Fit

Gannon Hall
Apr 9, 2019 · 7 min read

Start with defining the market, not the product

When ideating new product ideas or potential strategic pivots, there are several ways to assess product-market fit. The approach often taken involves first defining the product and then assessing its market potential. The steps that are taken usually look something like this:

  1. Define the product hypothesis