Blackstar
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Blackstar

If your business software isn’t self-service, you’re on the wrong side of history

It doesn’t matter if your solution is targeted to large enterprises or small businesses, today’s user wants to kick the tires. They want to try before they buy and they don’t want to deal with a salesperson. That’s a pretty provocative statement, and I’ve likely pissed off a bunch of talented salespeople. But hear me out.

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