BlackStorm Consulting Welcomes Adrian Watkins Onboard as an Advisor
BlackStorm Consulting is excited to welcome Adrian Watkins, the growth and marketing expert to join us as an Advisor.
Adrian, known as the go-to Business Growth & Transformation expert in Asia Pacific, is a full-service digital sales and marketing veteran with a focus on strategy, innovation, transformation and product and revenue across blue-chip companies and SMEs and in different continents. He specialises in leading and advising cross-functional teams, creating and executing strategic plans, building effective sales and marketing strategies and teams, forging partnerships — especially on how to harness the digital, technology and gaming ecosystems to achieve desired outcomes.
“The average attention span of a person is about 8 seconds. With the ever-changing spheres of technology, marketing is always evolving. It is no longer a one-way street, with consumers engaging with innovative campaigns which provide a mutual value exchange — the best channel for which right now is the inclusion of marketing and sponsorships in and around games.” said Adrian.
Adrian is also one of the foremost experts when it comes to planning award-winning marketing strategies within a gaming ecosystem — the single biggest marketing channel in the world. He has built and sold companies across multiple regions, as well as led senior teams at Virgin, News Corporate, CBS and AdColony.
“With his expertise in gaming marketing, we strive to help our clients to formulate a better marketing strategy, improving their engagement with customer and driving more conversions into sales. We trust Adrian’s outstanding experience will be instrumental to help BlackStorm Consulting to better serve our clients, particularly those in the midst of digital transformation and/or would like to embrace the new frontier of marketing.” exclaimed Paddy Tan, Managing Partner of BlackStorm Consulting.
The competition of winning consumer’s attention is getting stiffer in this distracted world. The future of Marketing, including technologies like metaverse, a digital twin of the reality, though has some proven successes but its long-term value is still a mystery for many brands, while ensure innovation and a clear value transaction offering between our clients and their consumers. BlackStorm Consulting strives to enable brands to catch the incoming wave of opportunities in the coming years.
About BlackStorm Consulting
BlackStorm Consulting (https://blackstormco.asia/) is a Singapore-based boutique growth consultancy firm that specialises in corporate strategy, profit management and investment management. We scale businesses in Southeast Asia. Our clients and connections are internationally present and range from small and medium sized businesses, MNCs, to government agencies.