Writing and Self-publishing
How to Produce an Amazon Best Seller: Know the Game and its Rules
If you self-publish on Amazon, you’re playing their game — the only question is, are you are playing to win?
Some will insinuate that achieving bestseller status on Amazon books is just gaming the system, but they misunderstand the new rules of self-publishing.
With the advent of Amazon publishing, the game has changed forever. There have always been lists that rank books, but now there are countless categories with ladders to climb. Everyone who sells a book on Amazon is playing the game, the only question is if they are playing to win or just playing for fun.
Being the best seller in a category is really just one more form of marketing, and it’s free; moreover, everyone should be using it wisely to get their books in front of more eyes.
I have thought about this idea of competing for attention ever since I started writing online, but then I read Nicolas Cole’s book and he puts it quite succinctly:
“The more you share, the more people learn about you. The more people learn about you, the more conversations happen, the more opportunities present themselves, and the more a scalable digital…
