The Power of Rule-Breaking for Photographers and Videographers

Let’s get this straight: creativity thrives on boundaries, but it evolves by pushing beyond them. Take Steve Jobs, for example. The man didn’t just think outside the box — he discarded the box entirely. His approach with Apple was all about creating products that broke the existing norms. The iPhone didn’t just tweak existing phone designs; it reimagined what a phone could be.

In the world of photography and videography, the same principle applies. As the first Black photographer to shoot a Vogue cover, Tyler Mitchell has challenged traditional representations in fashion photography. His work often includes vibrant colours, natural beauty, and a celebratory approach to Black culture, diverging from the often commercialized norms of the industry. This fresh perspective has redefined beauty standards and opened doors for other creatives.

The Importance of Rule-Breaking in Photography

Photography is a medium rich with rules— rule of thirds, leading lines, and exposure guidelines, to name a few. However, some of the most impactful photos come from those who dare to break these rules.

For instance, take the example of Cindy Sherman. Sherman became famous for her “Untitled Film Stills” series, where she used herself as the model in various costumes and scenarios. Instead of sticking to traditional portraiture, where a photograph typically captures the subject’s identity, Sherman created fictional characters and stories. This approach challenged the usual way of taking portraits and encouraged viewers to think about the roles people play in society and media.

By stepping away from standard practices, Sherman expanded the possibilities of portrait photography and inspired many artists to explore new ways of expression.

To incorporate these principles into your own photography, try deviating from traditional rules. For example:

• Experiment with Composition: Instead of strictly adhering to the rule of thirds, explore asymmetrical compositions that create tension and interest.
• Play with Lighting: Use unconventional light sources, such as colored gels or natural light through windows, to add drama or warmth to your photos.
• Change Your Perspective: Shoot from unusual angles or heights to create fresh and dynamic views of your subjects.

Videography: Shaking Up the Status Quo

In videography, rule-breaking can lead to similarly groundbreaking results. Riley Blakeway, known for his unconventional approach to music videos, has gained attention for his distinct style that defies traditional video norms.

Blakeway’s work often features unpredictable camera angles, erratic editing rhythms, and an embrace of raw, unpolished visuals. For example, his video for the song "Psycho" by Post Malone employs abrupt cuts, unconventional framing, and a frenetic pacing that diverges from the smooth, narrative-driven videos typically seen in the music industry. This approach not only captures the chaotic energy of the song but also immerses the viewer in a unique, almost disorienting experience.

To apply similar techniques in your videography:

• Experiment with Non-Linear Editing: Break away from linear storytelling by arranging clips in a non-sequential order to create a more engaging and thought-provoking narrative.
• Incorporate Mixed Media: Combine different visual styles and formats, such as animation and live action, to enrich your storytelling and captivate your audience.
• Play with Visual Effects: Use unconventional visual effects or color grading techniques to evoke specific emotions and add depth to your video.

As video content consumption continues to grow exponentially, with video making up 82% of all internet traffic in 2022. This presents a golden opportunity for videographers to experiment and innovate. Breaking free from conventional editing styles, exploring unique narrative techniques, or playing with non-linear storylines can make your work stand out in a crowded digital landscape.

How to Embrace Rule-Breaking as a photographer or videographer

According to Dentsu, 80% of respondents agreed that creativity is the catalyst driving economic growth.

To effectively break the rules and innovate in your creative work, consider the following framework:

1. Identify the Norms: Start by recognizing the conventional rules and techniques in your field. For photography, this could mean standard compositional rules or lighting setups. In videography, it might involve traditional storytelling structures or editing styles.
2. Experiment Boldly: Choose one or more of these rules to challenge. For instance, if you’re a photographer used to posed shots, try candid, unplanned captures. As a videographer, experiment with non-traditional editing techniques or narrative structures.
3. Seek Feedback: Share your rule-breaking work with peers or mentors and gather feedback. This can help you refine your approach and understand the impact of your innovations.
4. Reflect and Iterate: Evaluate the results of your experiments. What worked well? What didn’t? Use this insight to further refine your approach and continue pushing creative boundaries.

Conclusion: Rule-Breaking as a Pathway to Innovation

In the end, breaking the rules of creativity isn’t about being reckless; it’s about freeing yourself from limitations and opening up new possibilities. Whether you’re a photographer, videographer, or any other type of creative, pushing boundaries can lead to extraordinary and unexpected results. So next time you’re working on a project, remember: the most innovative and captivating work often comes from those who dare to defy conventions.

So, go ahead — don’t fixate on that rulebook. Embrace the chaos and let your creativity run wild. After all, you’re a creative. ;)