Disney to Create Theme Park Metaverse

Disney is transforming its theme parks from a physical experience into a theme park Metaverse, a union of in-person and practical entertainment with data-driven and virtual experiences.

Metaverse provides an experience that is physical and digital converged, perennial, personalized and social, in-park and beyond-the-berm, and fresh and evolving. Whether we’re experiencing the Metaverse in the parks or at home.

The Technological Evolution of Disney Theme Parks

When Disneyland opened in 1955, it combined the elements of circuses and carnivals with Walt’s unique storytelling technique, resulting in dark rides, cruises, carousels, and shows. Over the years, the television and film industry changed how we entertain ourselves. During the period of the Disney Renaissance, which lasted from 1989 to 1999, Disney theme parks incorporated film-based attractions and more technically advanced ride systems and show effects.

Going into the 21st century, the theme park audience coming to the parks had a very different relationship with entertainment media than visitors to Disneyland had in the middle of the 20th…