Basic Attention Token (BAT): Blockchain Based Digital Advertising
Basic Attention Token (BAT) is built on the ethereum blockchain. It is a utility token that different digital marketers use to pay for various ads on the Brave browser, a privacy-focused competitor of Mozilla’s Firefox and Google’s chrome. Users who wish to see the ads can join a program that will pay them in BAT for viewing them. Furthermore, these ads are served up by Brave from trusted partners, and the browsing history of a user or his preferences are never made available publicly.
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“Brave is a unique browser that also comes with its own search engine (also called Brave), but you can choose from six others if you prefer. While it touts its privacy features as being better than Firefox’s and its speed as better than Chrome’s, the differences there seem to be negligible.”
What is the Basic Attention Token?
Your behavior across different websites never leaves your browser; in simple words, no profile of your identity or activity is shared with a third party. Instead, this token uses machine learning within the browser to determine different ads to serve you from a pool of advertisements created by brands that partner with Brave. The profile always remains local to the bat browser so that your activity stays private, and you can delete that. To donate or earn fiat currency like dollars, you will need to reveal your financial information and identity to participate in the brave ecosystem. The transactions here are public on the ethereum blockchain, but at the same time, your identity remains private.
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