An Overview of the Block Commerce Initiative

Consumers worldwide are presented with multitudes of choices when shopping online. Retail and e-commerce businesses are presented with a perennial problem: How can they grow and sustain their customer base? Great customer service has been repeatedly emphasised as a differentiating factor between merchants. In the US alone, findings showed that consumers were willing to spend 17% more on businesses that provided good customer service. In order to do this, businesses are required to accumulate data from consumers so as to better personalise their services. However, there is an ongoing challenge in properly collecting and analysing data as the process is both tedious and costly.

Block Commerce Initiative — Improving Customer Experience

Block Commerce Initiative (BCI) is the blockchain solution to handling this abundance of data and utilising it to improve customer service experiences globally. The current limitations to e-commerce can be removed while also introducing endless possibilities such as:

• A single shopping cart service to be used across multiple websites and online stores
• International size and product recommendation
• Cross merchant promotions
• Global inventory

BCI for Businesses: BCI accumulates quality data on a decentralised network for all businesses regardless of scale and size to optimise their marketing campaigns and make more informed decisions on how to improve customer experience for consumers. This reduces unnecessary costs on acquiring user data and allows for businesses to target their actions at customers more effectively.

BCI for Consumers: Consumers can enjoy greater transparency and control over the data they share with businesses through an immutable, decentralised blockchain network. As businesses are able to more precisely understand consumers’ behaviour with greater access to their data, consumers can be led to make better purchases by seeing recommendations and services that are tailored just for them.

BlockCart aims to create and sustain a dynamic ecosystem of businesses, merchants and consumers where everyone benefits — increased security, transparency and personalisation for all.

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