Community Update — June 1, 2018

We breakdown our next smart contract, Tabby Rewards. 💻

This week we’re diving into the brand new smart contract that we’ve been hard at work developing; Tabby Rewards. 🎁

So what exactly is Tabby Rewards?

If you’ve ever taken part in an airdrop, either from the sending or receiving side, you’ll know that before you can actually send any tokens out, you’ll first need a list of addresses to send to.

This process usually requires the receiving party to submit their wallet address into a capture system (ie. Google Form), and the sending party to run a smart contract to dispense the tokens at a later date.

Airdrops can be a very effective form of marketing — but the process can be somewhat limiting for mass token distribution.

Tabby Rewards allows teams to distribute tokens quickly and easily via unique, redeemable codes with a slick, easy to use interface — without requiring a list of addresses beforehand.

In this case, the receiving party would ‘redeem’ the code in exchange for an amount of tokens specified by the sender, by using the Tabby Rewards UI. This allows the end-user to deposit the tokens in whichever wallet they prefer, giving the end-user a bit more control.

Sneak peek at the Tabby Rewards UI. Note: Images, copy and layout are not final and subject to change.

Distributing Your Tokens

One of the biggest benefits of Tabby Rewards is the ability to mass distribute your tokens in unique and exciting ways. Similar to coupon codes, there are dozens of effective ways to incentivize users, such as:

Email Signup

By using a service like MailChimp, you can easily reward new email signups with unique codes that they can redeem for your tokens.

Incentivize Social Media Growth

You can use a number of services such as EasyPromos to incentivize users to follow you on social media.

Distribute at Events

We just came back from Consensus 2018 where thousands of teams were busy promoting themselves. With a list of unique codes, you can get them printed on business cards and flyers, which you can then distribute to the crowd.

Distribute Through Partners

You can provide partners with unique codes that they can then distribute to their own audiences. Popular influencers can then hand out your tokens to their fans through promotional partnerships.

Saving you time, money and effort.

Techniques like the ones described above have proven to be a highly effective way to incentivize customers. Even better, the majority of these techniques can be completely automated, saving you time, money and effort.

This also allows companies to become performance driven through their tokens, by tracking analytics and data on conversions and engagements.

Ultimately, our goal is to provide teams with a simple, easy-to-use tool to incentivize users and spread awareness for their projects.

We’re very excited about this product and we’re looking forward to sharing more info in the weeks ahead. 🙏

That’s it for this week! If you have any questions, be sure to join our Discord channel, tweet to us on Twitter or chime in on the /r/BlockCAT subreddit!