How to do an Initial Coin Offering (Part 1)

A basic introduction for startup founders

What you need to know

  1. Is your technology a platform, really?
  2. What will your platform add to the crypto/blockchain community that isn’t already being served by someone else?
  3. Does your technology need it’s own token?
  4. How will you offer your token? — voucher, direct token distribution, or convertible note?
  5. How will you issue and accept contributions: Bitcoin, Ethereum, or both
    How big is your network, is it dense and engaged, or sparse and quiet?

Stop calling it an Initial Coin Offering or “ICO”.

I Make it Rain

Opportunity costs

KYC and AML for pseudonymous tokens

What is the law in your jurisdiction?

Get a lawyer

What jurisdiction, and why you should have a global perspective

Capability Trust

Technical and Business Trust

Social Trust and Network Effects

Information Rules
Platform Revolution
  • Updates August 12, 2017**
    If you are looking for more in depth information you can read part 2 and 3 of this series:



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Collin Thompson

CEO & Co founder @tryintrepid. I write about fintech, remote work, decentralization and internet native businesses — follow me on Twitter