An Idea Whose Time Has Come — Investing in the 2 Billion People Without a Bank Account

Derek Little
Blockchain Trailblazers
7 min readJun 12, 2018

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Interview with Jori Armbruster, CEO, Ethichub.com

You won’t get too far trying to start a business with only an idea. Like the old saying, “it takes money to make money.” A bank is where people in need of money usually go for a loan, but it’s hard to get one if you’re a micro-business. To a bank a small startup means more risk with less return.

Further, banks want to see assets like collateral, capital, cash flow and credit which micro-businesses often don’t have. In third world countries the cost of just opening a bank account is a major obstacle. And there two billion people in the world who still don’t have one. Instead, these micro-businesses are forced to pay high interest rates on local cash loans and struggle to get ahead.

Jori Armbruster believes it’s time for a micro-business revolution. He’s created a blockchain-based crowd lending system that helps the smallest businesses succeed. In this interview he explains what Ethichub is, how it works and how you can get a 15% return-on-investment by lending money to farmers in third world countries while reducing their borrowing cost.

What is EthicHub?

“Ethichub is a social network that connects investors from around the world to…

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