Morningstar of Blockchain Sets Gold Standard for ICO and Blockchain-Asset Investments

Derek Little
Blockchain Trailblazers
6 min readJul 16, 2018

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Interview with Markus Hartmann, Co-Founder and President, www.alethena.com

Markus Hartmann, Co-Founder and President, www.alethena.com

If you are an ICO investor you know how challenging it can be to pick a winner. What you may not know is, that the very same situation took place back in 1984 when Investment Analyst Joe Mansueto was searching for the best mutual funds.

Now an American Billionaire, Mansueto founded an investment research firm out of his one-room Chicago apartment called Morningstar. Launched with only US $80K, it’s now the gold standard for investment research with a net income over $161 million. Markus Hartmann is the Co-Founder and President of the first-rate Swiss startup called Alethena that aims to do the same thing for the ICO and blockchain-asset industry.

Markus’ firm is the first Swiss ICO and Blockchain-Asset rating agency to bridge the gap between blockchain investors and ICOs. In this interview he told me what motivated him to create Alethena, how his proven due diligence method works, and what trends ICO investors should know about.

Why Did You Create Alethena?

“We originally started our firm back in 2016 when we noticed that the number of ICOs was gradually increasing. At that time an investor could read three…

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