Day 1 at Blockchain Technology Partners

Latest Codebase Edinburgh tech startup launched

In my final year at Cloudsoft I spent a bunch of time with AWS — getting to know the AWS Service Catalog team in particular — and observed first hand the pervasive influence of Jeff Bezos’ philosophy that it is always Day 1 at Amazon. Why? Because according to Bezos Day 2 is basically the beginning of the end for a company.

In September Wired published a timely piece “From the Editor: Why it’s always Day One for Jeff Bezos and Amazon” which I highly recommend and there are plenty of books (available on Amazon.com naturally) on this topic as well as something called the The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company which you can think of as self help manual for startups of all sizes.

TL;DR you must be laser focused on the customer at all times.

When developing new products start with the PR/FAQ and work backwards. Werner Vogels published an eponymous blog Working Backwards as far back as 2006 and what’s interesting to me is that in the intervening years this approach has stood the test of time and was recently written up — this time in Forbes.

Having partnered with AWS — and closed business with them no less — what’s this got to do with Blockchain Technology Partners?

TL;DR it all started with a customer, understanding and addressing their needs.

Whatever I was doing at Cloudsoft I always tried to keep a weather eye on inbound enquiries and when two showed up subject Hyperledger within the space of 3 minutes (not to mention an irate voicemail routed through to me moments later because no one had picked up the phone!) I dropped what I was doing and in Amazon-speak caught the bouncing ball.

It’s strange how things work out.

I was in the process of stepping down as CEO and had a ton of stuff on my plate but that wasn’t going to stop me following up. After all we had previously invested in the Hyperledger community — think Blockchain for Business — contributing Apache Brooklyn blueprints to simplify the roll out and management of Hyperledger Fabric, so whether I was going to be around or not was irrelevant to me.

Long story short this conversation led to a proof-of-concept during which it became clear that in the intervening time Hyperledger Sawtooth had emerged as the frontrunner and that there was an opportunity to create a company that could both provide a platform built using this technology and implement and operate blockchain-based solutions for customers.

So that’s the story behind the launch of the latest technology startup to be incubated at CodeBase Edinburgh.


It wouldn’t be right if having started with Jeff Bezos I didn’t wrap up with his stirring words of advice for startups like us, as told by the Onion.