Putting The Hedge Back In Hedge Fund

When do brand names become generic? Growing up, making a copy was to — whether or not the machine was made by Xerox. is synonymous with pocket tissues, and are used instead of adhesive bandages; beyond being just brand names, these brands monopolized the market early, eventually dominating and becoming fully entangled with their offerings. For Hedge Funds, the synonymity ties back to those halcyon days when the first hedge funds used to actually their portfolios against risk…

Originally published at https://www.forbes.com on April 4, 2019.