August at Blockhouse

August has been Blockhouse’s biggest month yet, and after these updates — there is a case to be made about us being the fastest growing trading cost analytics platform in the market. Here’s what we’ve done:

Update on HoodwinkedTrades.com

The first month of Hoodwinked’s launch has been a resounding success. Last month, we highlighted our virality on Wall Street Bets with 200k impressions, 2,000 website visitors, and 200 sign-ups. Since then, we’ve grown to:

• 4M impressions
• 13,000 website visitors
• 700 sign ups.

One of our early users identified $30,000 in savings in just 1 month — translating to an 8% increase in annualized returns.

We also launched our biggest features yet — including a brand new dashboard, options compatibility, and integration of predictive analytics / forward looking recommendations.

Analyze your hidden trading costs and receive actionable recommendations to reduce them — with a free trade report @ www.hoodwinkedtrades.com

Times Square Feature

Hoodwinked was also featured on Times Square!

Thank you to Erica Wenger 🏕️ and Brex for the billboard. Great product, greater people — truly appreciate the support. #bigapplebuilders

Progress on Institutional Pilots

Last month, we shared that Blockhouse landed 3 major pilots with leading firms in fixed income trading, capital markets analytics, and financial services. We are happy to update that these pilots are going phenomenally well. We’ve started accessing the proprietary meta-order data, training our predictive analytics, and validating results against internal benchmarks.

Our predictive analytics are outperforming industry-standard execution algorithms by over 80% in case studies — showing immense potential in delivering savings and ROI to our intial pilot customers.

Looking Ahead

Our updates have put us in a position to have another month of exponential growth in September. Our case studies are complete, our pipeline is at capacity, and are users are growing exponentially month over month. Some notable things to look out for:

• Launch of Hoodwinked’s Affiliate Program, with prizes including: a CyberTruck, Private Jet Destination Vacation, and $250,000 in stock.

• Launch of our partnership with a publicly traded company with a community of 400k+ retail traders — to co-market Hoodwinked.
• Launch of our research group with Columbia University — around co-authoring our novel market impact models with academic professionals at the forefront of market microstructure.
• Launch of our published whitepaper, with quantifiable case studies — built off of proprietary financial data.

August has been another resounding success — stay tuned for more updates and developments in the coming months. Thank you for being a part of our journey.