ASO Index 2022: 64.7% of app downloads in the App Store come from search
To determine how many users can download your app from App Store Search and whether it is worth investing in ASO, take a look at our ASO Index study. We analyzed organic traffic from the App Store in the US, UK, Japan, China, France, Spain, and Australia, as well as the summarized data from around the world in our ASO Index 2022.
The main insights from the study
- On average, 64.7% of app downloads in the 7 countries we analyzed come from App Store Search, not from featured, ads, or other sources.
- More than 60% of traffic comes from App Store Search in 15 app categories around the world.
- Approximately 50% of users in most of the countries we analyzed search for apps using non-branded queries that reflect their needs but do not include the name of a specific app.
- The Utilities, Education, Photo & Video categories have the highest potential for promotion through ASO in most of the countries we analyzed.
Read the full study to find out which apps:
- Users are more likely to download apps from search rather than from other sources.
- Users search for apps using general queries instead of brand names.
- Have the highest conversion to app download rates in the App Store.
As part of the study, we also collated the opinions of experts from REPLUG GmbH, Ada Health, App Growth Summit, and Asodesk on ASO trends. At the end of the study, you will find a useful checklist that will help you conduct ASO from scratch.
104 pages of useful content are waiting for you. A must-read for those who are starting to work on ASO or looking at new markets and app categories for promoting their apps.
