How much attention do we pay to the billboard advertising and if so, does it convince us to make a purchase?

The study showed that

  • 71% of us often look at the messages on roadside billboards (traditional and digital combined)
  • and more than one-third (37%) report looking at an outdoor ad each or most of the time they pass one.

As to exactly what information we are gleaning from a billboard varies as according to the study more than half of billboard viewers aged 18 or older have…

  • Learned about an event they were interested in attending (58%)
  • Learned about a restaurant they later visited (58%)
  • Talked about something funny they saw (56%) on a roadside billboard
  • Been reminded to tune into a TV program (33%) or a radio station (44%)
  • Noted a phone number (26%) or Web site address (28%) written on an outdoor billboard


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