The Email Tips That Helped me Reduce my Spam Rate

And Get in the Customer’s Inbox

Sarah Nderi
Jun 4 · 4 min read

In 2020, we had to move a list of around 9,000 subscribers from MailChimp to Klaviyo.

This means our deliverability was greatly affected and we had to prove to email providers that we were legit, and help our customers move us to the Primary inbox. I had to make sure our spam rate was low and our open…