The vast majority of any blogging tips will tell you to start with a platform such as Wordpress, Blogger, Tumblr, yada, yada. It’s wrong.
Unless you have a business to attach the blog to, or have an existing audience waiting with baited breath for your next words, you should focus on new platforms. Platforms such as Medium, Svbtle, and Inkgrph, which allow you, the content creator, to focus on one critical component of a blog, creating content.
Blogging and writing are skills; most people wont be able to jump on from 0 and become a sensation overnight. It takes time and practice. A ton of practice. This practice doesn’t include the 70% of the time you will spend marketing your blog through different media outlets.
So how do these new platforms help? They provide the people and are fully or partially curated. And, of course, a beautiful spot to blog.
By putting content first on these new platforms, you can focus on finding your voice. Additionally, you can easily build your audience one person at a time due to the curation. Any one post can reach hundreds of people in days without any extra work on your part.
Only after you’ve really honed in on your unique writing style, and started building an audience who actually enjoy reading it, should you move to a self-hosted blogging platform.
From there, you now have your base of loyal followers, and you can start harassing them with flashy ads in every possible bit of white space (please don’t do this).
I know it’s very tempting to just jump in with Wordpress or Blogger, but don’t do it. Start with a curated site and then migrate from there once you’ve found yourself, and others have found you. You’ll thank me later.
