When Will Social Media, YouTube, and Blogging Finally Come Together?

Kaitlyn Henuber
Blogging and Web Cultures
4 min readMay 7, 2019

Whether it be here or somewhere else, blogging will evolve into something huge.

Medium is a great website for those who want to break into blogging. It’s clean, well crafted and it is so easy to create content for yourself or a publication. You’re able to pick interests and tags to follow. On the home page stories pop up that could interest you in any way. I like this aspect because it keeps me focused on the things I want to read about, like writing or video games. It also shows people’s work that are “front page” which I think adds some diversity to what you read. It reads like a curated magazine. This kind of blogging will continue in many forms, and I think it’s a great way to have your own community with a ton of people that are interested in the same things you are.

Blogging as a whole, though, is going to change. While people spend hours and hours on the internet, they expect things to be instant. I’m no exception. I have done it a million times, reading something, realizing it is too long and leaving the page or just straight up skimming it. This kind of behavior has really given rise to the video blog, or vlog. It has become so much easier to consume information with it being told to us. We don’t even have to watch the video, we can just listen to the people talk while we do other things. We’ve been spoiled by social media, reading tweets in seconds, liking photos without really looking at them. It something that blogging has to work around, capturing people’s attention for a short while to get your point across. The problem with a lot of these platforms, though, is that they don’t listen to their content creators, the ones they pay. A lot of celebrity like people are leaving YouTube and focusing on Instagram, or leaving Facebook to favor Twitter. Not a lot are working on their own websites in the end, since they know that the people can reach them on social media.

YouTube has been failing a lot of its creators recently.

Social media by itself is a form of blogging, but in a non-traditional way. Which is weird to think about, since blogging is about the same age as I am, but the official name for it is younger. Blogging has always been about expressing yourself to a huge audience, but now social media has condensed it into multiple platforms rather than one platform per person. You want your family to know you’re ok? Facebook. You want to make dick jokes or discuss politics? Twitter. You want to post only pictures? Instagram. There are hundreds of social media sites that are for niche interests as well. Which was the blog’s original area, but now, its everyone’s. Influencers don’t have their own place to really set up shop to blog. They’d have to create their own website for that, and I’m not sure if a lot want that kind of work. Posting a picture after artfully filtering it is easy, while writing a whole 2 page post about a single snap in Paris, isn’t as easy.

Will all of these platforms come together?

The future of blogging to be will become more like YouTube, but heavy on the actual written content. I think there will be a great new site, that is a marriage of Medium, YouTube, Instagram, and Twitter. You’ll be able to post everything for your followers and not have to worry about sending them to another website, or posting an old link. It’ll all be right there for you. This to me is where we’ll all be heading in the future. Influencers will probably get a new name, and their entire look will be different. You’ll connect on deeper levels with your little internet world, and blogging will probably get a whole new name as well. That’s when influencers will want to try out writing. When they feel comfortable it’ll reach their entire audience in moments, like their pictures or tweets. They want to dominate the internet, there just isn’t a great place to do that quite yet.

We’ll be our own digital media magnates.

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Kaitlyn Henuber
Blogging and Web Cultures

Digital Storytelling student at University of Missouri. From Peculiar, MO currently in Columbia. Interested in writing and gaming