Medium Formatting

Medium Kicker

Medium article title formatting — the kicker

Source: Casey Botticello of Blogging Guide

A kicker is one of the most underutilized title formatting options on Medium. Most medium writers do not realize that they can use this feature, assuming it is reserved for Medium’s own publications.

A kicker is a short phrase that precedes the title of the article. Kickers can be used as hooks or to further explain titles and they can be used to present a section or classification of content.

For example, in my publication, Medium Blogging Guide, I have a number of sections which are grouped by article theme. This article you are reading covers Medium formatting, so I used this as the article kicker.

Medium Article Kicker Example

How to Create a Medium Article Kicker

Creating a Medium kicker is slightly confusing. My suggestions would be to start with a formatted title and subtitle.

1. Using the example seen above, click in front of the…