Medium Formatting

Medium Titles, Subtitles, and Kickers

How to format the size and style of Medium article titles, subtitles, and kickers

Casey Botticello
Blogging Guide
Published in
4 min readOct 27, 2019

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Source: Casey Botticello of Blogging Guide

One of the most important elements of your Medium post is the title. Titles play a large role in determining whether a reader clicks on your story.

Medium titles that are not formatted properly can render an article ineligible for curation. This is also true for the article subtitle or kicker if you choose to add these elements to your article.

Below is an image illustrating the three potential elements in the header section of a Medium article:

Medium Article Title

Only the first line of a Medium article is considered the title. To create a title, select the text and click the large “T” icon on the pop-up Medium editor to format the title.

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Medium Article Subtitle

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Casey Botticello
Blogging Guide

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com