Medium’s New Logo (2020)— Unfinished Ellipses Logomark
Medium’s logo continues its brand transformation by replacing iconic M with an unfinished ellipses icon
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Medium is in the middle of several major platform changes. Medium is moving away from its emphasis on curation toward “relational” distribution mechanisms. Publications are becoming colorful and customizable. Individual profiles are following suit.
However, as you likely have notice, Medium has a new logo.
More precisely, it has a completely new icon and a slightly redesigned logomark (when put together making a new logo):
As Medium explained in it’s post announcing the change:
Medium started with a simple purpose: to deepen people’s understanding of the world, and spread ideas that matter. We did this by giving people a simple medium — a blank page — for their ideas to reach what is now a global community of over 170 million readers. Most importantly, as an open platform, anyone can have a voice on Medium, regardless of background, affiliation, or expertise, and share their thoughts directly, independently, and unfiltered. We’re proud to give these voices a home to grow, connect, and spark real, nuanced conversations — as well as the potential to instigate change.
While our mission remains the same, our publishing tools, reading platform, and content offering are ever-advancing to better serve this mission. As the world changes around us, we aim to create a more intentional and relational network of ideas exchange. Our updated brand identity is meant to provide a better expression of who we are, where we came from, and where we’re going.
