The year 2020 is by far the most shocking year for a lot of people due to the new situation everyone is dealing with — Coronavirus. As the year started, the horrors of the virus affected the whole world leading to an economic slowdown and eventually, disruption. No industry is giving its 100% to the community and apparel is last on anyone’s mind right now.
One of the best apparel items such as designer t-shirts are also suffering from a loss. You can still buy designer t-shirts from online stores.
As the lockdown has started to gradually lift, there are some challenges that the fashion and apparel industry will face in the coming time. Although life will resume, the patterns of life will change drastically.
Here are some challenges that the fashion and apparel industry is most likely to face in 2020.
One of the biggest issues that we as humans are currently facing is global warming. Thanks to social media, today everyone is aware of everything that is going around in the world. People, especially Gen Z understand the importance of using sustainable options in the fashion industry. Some of the men’s designer t-shirts brands are also opting for sustainable options.
Everyone knows how much pollution the fashion industry produces. All of their practices reek of planet pollution, which is why people demand more sustainable options. Although a lot of brands are moving to sustainable options, that is not enough to deal with the pile of waste the industry produces. Cheap designer t-shirt is not the aim, people are willing to pay more for sustainability.
The change in climate and marine life shows how badly the earth needs a helping hand in the form of sustainable clothing. The movement towards sustainability has opened the path for brands to produce more sustainable products. Hence, recycled fashion, second-hand, and circular fashion is gaining much popularity.
Today’s generation is very impatient. They want things as soon as they demand and it is the duty of the brand to fulfill their consumer’s needs. With tough schedules, nobody has time to travel a hundred miles for a top or a pair of jeans. It is the same reason why brands are opening up small physical stores everywhere to broaden their commercial network. To meet the demands of consumers, the brand needs to understand that its location matters the most. It’s because of these stores that you can shop cheap designer t-shirts pretty easily from everywhere.
Consumers keep changing their minds and preferences and brands have no option than to comply with it. The same goes for the fashion industry where uncertainty prevails. No matter if you are the market player, you still have to keep up with the consumer shift.
For brands, it is necessary to study the latest trends, consumer demands, and understand the market needs. As a brand, it’s your job to fill the gap between the consumer and their needs. Best are the brands that tend to shape themselves according to the situation. If you are one of them, congratulations, you are in it for a long time.
Today the consumers are mostly millennials and Gen Z who are way too cautious about what they buy from the store. The quality, fabric, color, fitting — everything matters to them. It’s hard to cater to such clients and to meet their needs. Hence, it’s hard to match the demands of every customer to walk into your store.
One thing to note here is that the consumer market is mostly shifted towards caring, sustainable, and transparent fashion.
Brands do not follow a successful technological strategy and execution, which is the main reason behind their downfall. Brands who want to stay in the game for the long run are working on the technological side to meet the demands of their customers.
The market players are always on something new and interesting, however, the rest of the industry fails to follow their footsteps. It’s not only the consumer choices and behaviors, there are much deeper issues than one can see.
In order for brands to fill the gap between technology and fashion, brands need to have a digital mindset. Instead of focusing on traditional methods, they should focus on bringing long-lasting technology and real innovation in place. Keep the KPIs in mind and form partnerships to find innovative solutions to your problems.
Follow the steps of people who stepped on this opportunity and gained success from it. You need to stay vigilant to make the most out of digitalization.
Using New Materials
Gone are the days when only cotton and linen were the market players, now there is a huge list of products that you can use as material for your clothes. More and more companies are looking forward to exploring new materials rather than fixating themselves on traditional methods. The brands are looking forward to including sustainable clothing options to produce clothes for their consumers to satisfy them and meet their needs. If you are a brand who is looking forward to hitting the market soon or expand, then try to work with different materials in the market.
Due to the pandemic, things will not be the same as before. There will be geopolitical instabilities, macroeconomic instabilities, and trade tensions as well. All of this can harm the sales of the brands in the future. For this reason, the brands need to stay extremely cautious of the situation around them and act accordingly. Keep a check on the changing conditions and stay vigilant about the emerging markets.
Since 2020 was a hard year, every brand needs to stay active and learn about new emerging markets. The year will bring many other difficulties for the brand as well, so if one wants to stay in the market for a long time, then they should focus on becoming their customers’ favorite. Expansion is a good solution, but not always the best. Take wise decisions and do not take huge chances in the changing environment. Go with the flow and how the market demands and you will see the difference. Focus on satisfying your customers and reach them through different channels to ensure them you are always there for help. Play your role in society and serve your customers in the best way possible.