Double or Nothing: Betting Big on Influencer Marketing
Our Third Annual State of Influencer Marketing Study 2019
In a year where the word “authenticity” has creeped its way into nearly every
conversation about influencer marketing, brands have turned to a more integrated approach, opting for influencers that feel more relatable and three-dimensional, tapping into them across multiple touch-points of the marketing mix. The result? Partnerships that feel more differentiated, long-sustained and resonated more deeply with consumers. This has paved the way for influencers to claim an expanded role in the marketplace, reaching audiences through channels that extend far beyond their own social feeds and into paid social, experiential, and beyond. It means marketers are repurposing influencer content at a speed and scale we haven’t seen before, ultimately yielding a longer-term and more meaningful return on investment. It also means that the stakes are higher than ever before, as everything from influencer vetting practices to budgets are evolving.
With that, we were eager to publish our third annual research study, Double or Nothing: Betting Big on Influencer Marketing. The research centers on marketers’ perspectives broken down into five parts based on topics in today’s booming influencer industry:
- Impact by Design: Crafting Influencer Programs
- Meet Your Match: Finding and Vetting the Right Creators
- The Ultimate Upcycle: Repurposing Influencer Content
- On the Money: Budgeting for Influencer Activations
- Talking Tech: Platform Tools and In-House Execution
Take a look at the report in its entirety, available here via digital download.
Additionally, in the coming weeks be sure to keep an eye out for the eighteen exclusive upcoming articles below, highlighting and dissecting all the report’s greatest insights:
- The KPIs that Determine Success
- Working with More Influencers
- Size Matters: The Most Frequently Tapped Influencer Tiers
- Casting Unconventional Influencers
- The Largest Influencer Campaigns of 2018
- Looking Forward: The Ways Marketers Are Working with Influencers
- What Brands Consider Most When Vetting Influencers
- Dealbreakers: Why Influencers Say No to Partnerships
- Sponsorship Saturation: How Much Is Too Much?
- Getting Real on Fraud
- Re-leveraging Influencer Content
- A Recurring Habit: How Often Marketers Repurpose Influencer Content
- Boost, Baby, Boost: Amplification of Influencer-Created Content
- On the Money: Budgeting for Influencer Activations
- How Much Are Marketers Spending on Activations?
- Are Marketers Increasing Their Overall Budgets?
- In-House Influencer Team or Agency?
- The Role of Influencer Marketing Technology
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All metrics referenced in the above article can be found in greater detail in Activate’s research study, “Double or Nothing: Betting Big on Influencer Marketing”, where we surveyed more than 110 U.S. based marketing professionals to better understand their perspectives on some of influencer marketing’s most buzzy topics today like fraud, sponsorship saturation, and unconventional influencers.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@activate.social.
