3 Key Ways Beauty Brands Can Effectively Market Digitally
Today, INFLUENCE is joined by special contributor, Erica Brandt. Erica is an Online PR Specialist at Web Talent Marketing, a digital marketing agency in Lancaster, PA, where she helps clients to build their brands through a variety of digital marketing tactics. She enjoys spending her free time reading, traveling, and learning about all things marketing.
The makeup industry has undoubtedly exploded in recent years. As cosmetics become more and more popular with endorsements from celebrities and authoritative beauty bloggers, many makeup companies are learning how to stand out in this digital world. With a large amount of competition and the need to sell products that are both reasonably priced and comparable to the same features and benefits as competitors, how do you develop an effective marketing strategy in the beauty industry? This article examines the best methods brands in the makeup industry can use to make sure their products stay front and center with consumers.
Participate in Influencer Marketing
Working with influencers in the beauty industry is an excellent way to get an honest opinion and feature your product in front of the masses. Many top vloggers have thousands, even millions of subscribers for their blogs or YouTube channels. They have audiences of loyal followers who tune in to see the latest looks and hear honest reviews about products they are considering purchasing. If you are a large makeup brand looking to showcase what your products have to offer, consider partnering with the best industry vloggers for product reviews. Do your research to make sure the vlogger/blogger is the right fit for your audience and reach out!
Reach Your Audience on Social Media
Social media is an excellent way to reach your audience in the beauty industry! There are a variety of platforms that are ideal for sharing social media content such as Facebook, Instagram, and Snapchat. Posting pictures of your products so that individuals interact with your products is a great way to show them in use and reach thousands of people instantly. In addition to using organic social media, paid social media offers an option to reach a targeted audience by putting a few hundred dollars behind your content.
Make Sure Your Website is Properly Optimized
Chances are, if you are a makeup company, there is an option to learn more about your products or purchase them online. Making sure your website is responsive to both desktop and mobile platforms, having a quick load time, and creating an easy checkout process for users allows the process to be seamless and the sales cycle to be easy for interested consumers.
What digital marketing tips do you have for the beauty industry?
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