4 Ways We’re Collaborating With Brands & Influencers to Reach Our 10M+ Users
At Bloglovin’, we work with tens of thousands of influencers to create beautiful content for brands. A notable example of a program we ran was our six-month long partnership with H&M.
For this program, we launched a Breakthrough Fashion Blogger of the Year search and mentorship opportunity with Man Repeller, who co-hosted the Bloglovin’ Awards event and presented the winner with her award, worked with influencers to create custom branded content, and supported the whole program with native advertising on the Bloglovin’ platform and social channels.
Apart from that, we are continually testing new and fresh ways to collaborate with our global base of 800K+ registered influencers and reach our audience of over 10M users globally. From co-branded jewelry collections, to shoppable emails, to an online storefront that utilizes influencers’ voices to provide a delightful shopping experience, here are a few of the innovative ways we’re currently collaborating with influencers and brands and engaging our users.
Leveraging Our Mega (1M+!) Pinterest Reach
Last summer, our own Pinterest following broke 1 million, that got us thinking about creative collaborations that could live on Pinterest.
We started with launching a series of shared boards with both influencers and brands.
These shared boards include a mixture of ‘shoppable’ pins and editorial pins. Shoppable pins link directly to a product page instead of an influencer or brand blog post where users would have to search around for links to products. Naturally, this can be frustrating if the link doesn’t lead to the product in the pin or if the product links aren’t provided at all in the post. This approach to blend pins that showcase clothing and accessories, modeled by influencers for style inspiration in the case of the Bloglovin’ Shop shared board with shoppable pins of the exact products featured in the pins, provides a streamlined shopping experience.
Shoppable Emails
Another way we reach our massive global audience is through curated emails.
Our approach to these emails is similar to our approach to shared Pinterest boards in that we feature a mixture of editorial content produced by influencers and brands and shoppable content. Rather than showing grids of products in an email, we select trending themes and match imagery (often shot by influencers) and popular products with those themes.
We have found seasonal themes and blogger-favorite themes (e.g. “Summer Wardrobe Goals” and “Must-Have Blogger-Favorite Trends”) perform best with our audience, generating high CTRs and conversion rates.
Bloglovin’ Shop
We also have the Bloglovin’ Shop, which incorporates an influencer’s ‘voice’ in a shoppable experience through curated selections on a theme selected by the influencer.
Not only is this a great way for influencers to showcase their personal style in a familiar shoppable experience—an online storefront. It also offers our audience another resource to shop and stay current with fashion trends. As we see high engagement rates here from our users, we have partnered with notable brands to launch curated issues of the Bloglovin’ Shop alongside influencers to promote new products and build brand awareness.
Co-Branded Partnerships
One of our latest initiatives is co-branded partnerships, where we collaborate with a brand to design tangible products. Our first partnership of this sort was with Canadian fine jewelry brand Mejuri.
We partnered with Mejuri to create a limited-edition eight-piece custom jewelry collection called Lines. The collection was offered exclusively on Mejuri.com and promoted by both Bloglovin’ and Mejuri through emails, blog posts, social media posts, and native ads on the Bloglovin’ platform. In addition, we enlisted six up-and-coming fashion influencers to try out the jewelry line and showcase it in their blog posts and social media posts. Their combined Instagram following totaled over 590,000 users.
These are just a few of the creative ways we’re currently partnering with influencers and brands to engage our audience. We are excited to continue these efforts in the coming months. Stay tuned—there’s more to come!
Many thanks to Samone Wheeler for her contributions to this article.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@bloglovin.com.
