A Recap of 5 Ways Instagram Stories Can Boost Any Influencer Marketing Campaign
Thank you to all of those that were able to join us for this webinar! For those that were unable to join us, please find a video recording of the full webinar linked below.
In the meantime, here’s a quick recap of some of the questions that were sparked by the conversation.
Is there a limit on Instagram highlights?
No, there is not a limit on how many Instagram Highlights you can put into your IG Profile. Each Highlight allows you to add up to 100 Stories.
Do influencers usually charge extra to get permanent brand placement in their highlights?
Yes! Similar to how influencers will charge for any additional work or more brand visibility, brand placement via IG Highlights on their Profile would definitely warrant a price uptick. Brand placement in IG Highlights increases shelf life of content and maximizes impressions.
Do you think IG Story is performing better because of Instagram’s algorithm?
Not necessarily. IG Stories is continuing to soar in popularity due to the fun, engaging, and interactive nature of the feature. We don’t have any reason to specifically believe Instagram’s algorithm is the sole reason IG Stories is performing better.
Are there are any regulatory issues with using sponsored content in stories similar to in the instagram feed? IE #ad or #sponsored
We strongly believe in disclosing any sponsored content as per FTC regulations. During the draft approval process, we make sure influencers have put a clear and visible disclaimer on their IG Stories.
For those concerned with how #ad can impact engagement — it should not automatically be assumed that a disclosure will turn away followers or discourage likes, comments, etc. Rather, the influencer should have a honest relationship with his/her audience and share a true and organic review, despite being compensated for the work. If the audience feels the influencer is genuine and selective about the brand partnership, the paid review can be even more of a validation that the influencer is truly excited to partner with the brand because he/she believes in the product/brand!
Are IG stories really just videos or is it a separate solution?
IG Stories can be used as a separate solution or it can be used as one part of a campaign. Both IG Stories and IG Posts have different pros and cons — it depends on what your strategy is based on your KPIs.
What is the most audience friendly hashtag if products were gifted but no compensation was paid?
We find that #ad is a great disclaimer for all content that has been sponsored — via free product or monetary compensation.
What if an influencer is only paid to post on their regular feed, but then also posts on their Story? Do they have to put “ad” on the stories that weren’t “technically” paid for?
Yes, we believe #ad is needed. If the influencer is doing free added value posts (ex: IG Stories) that will be posted during the paid campaign time period or coupled with paid posts, it should have the #ad to let audiences know the influencer has created this content on behalf of a marketer that she is in a paid partnership with. If the influencer is a ambassador with a longer campaign term (ex: 1 year), then #ad is not necessary for every single post as long as the influencer discloses that she/he is an ambassador and that the audience can expect to routinely see this partnership pop up in the feed.
Want to learn more about Bloglovin’ or Activate? Just drop us a note at research@activate.social.
