Are Influencers Changing the Face of App Marketing?
Social Media has forever changed the way in which companies do marketing. Apart from utilizing these platforms for engagement and interaction, it could also be used to increase your reach and add to your brand’s credibility.
Influencers refer to individuals who quite simply, carry over influence to others. On social media, it’s someone that reaches other via their respective platforms, and endorsements or mention on their pages drive traffic to yours. Becoming an influencer isn’t just limited to celebrities, but ‘normal’ people have become highly influential as well.
So, ‘How are influencers Changing the Face of App Marketing’, you may ask.
Enter the Age of Influencers
Influencers play a critical role in spreading viral adoption of an application, and targeting the right online communities can accelerate the growth of your app. Up to 50% of users discover apps socially or due to recommendations. — VWO
It’s indicated that almost half of users discover apps via social media platforms or recommendations from friends or family. Making use of an Influencer to promote your app or products will increase the likelihood of individuals within your target market to connect with your brand.
It’s about adding a sense of familiarity and credibility and bargain on the fact that users are prone to copy the behaviour of those they respect and admire.
Many companies are trying to connect with millennials, and making use of their peers to promote your applications is a sure way to get their attention.
When 50 influencers posted an Instagram picture of themselves wearing the same Lord & Taylor dress, on the same day, they told the Instagram fashion niche that the dress was a must-have article to be in the in-crowd. The dress sold out the following weekend. — Adweek
Influencer Marketing is also a great strategy to keep your brand relevant and on trend. It allows you to join in on the conversation that’s already happening online.
Many app developing companies are tapping into the tremendous potential of using influencers for app marketing. Gamee, a social-first mobile platform starting building relationships with popular YouTubers and Instagrammers to gain further access to their target market.
Skype made use of the YouTube Personality, Remi Ashten as an influencer to market the Skype Mobile app and showcase how users can call multiple friends at once. Because of this partnership the campaign reached 68 million individuals, 203k engagement and 2000 impressions.
Gap also showed us how to perfect influence marketing with their Styld.by_campaign that featured an impressive list of popular personalities that showed how they were ‘wearing’ Gap garments with the rest of their wardrobe. Viewers were then able to ‘shop the look’ on their devices or desktops by following the link.
Before reaching out to Influential individuals to market your product, make sure that your app solves the problem of your target audience. The type of influencer you choose should be the right fit in terms of their style, tone, and follower base. It’s crucial that your target audience is active and engaged on the social platform the influencer is occupying.
80% of marketers plan on launching at least one influencer marketing campaign before the end of 2017. — Bizooku
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. Our ACTIVATE Studio team also helps brands build out and execute their influencer strategy. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands.
Want to learn more about Bloglovin’ or ACTIVATE? Just drop us a note at research@activate.social.
