Are Marketers Increasing Their Overall Budgets?
In tandem with increased budget for each program, marketers are also continuing to increase their overall budgets year over year. 70% of marketers said they are increasing their budgets from 2018 to 2019, up from 62% of marketers who said they would increase budgets from 2017 to 2018. Most are increasing their investments by 1–25%.
Increased investment signals continued confidence in influencer marketing as a whole. In spite of hiccups that may arise as the space develops into a mature industry, marketers are still seeing strong value in leveraging influencers and their ability to achieve campaign objectives. Moreover, increased investment in influencer marketing indicates that influencer is continuing to make up more and more of digital and social media marketing budgets.
Thirsting for more knowledge? Check out the full report, available for digital download here.
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All metrics referenced in the above article can be found in greater detail in Activate’s research study, “Double or Nothing: Betting Big on Influencer Marketing”, where we surveyed more than 110 U.S. based marketing professionals to better understand their perspectives on some of influencer marketing’s most buzzy topics today like fraud, sponsorship saturation, and unconventional influencers.
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